Platypus Publishing

I Help Aspiring Authors Write Books And Generated A Record $800K Of Sales Last Month [Update]

Matt Rudntsky
$320K
revenue/mo
1
Founders
3
Employees
Platypus Publishing
from Austin
started May 2014
$320,000
revenue/mo
1
Founders
3
Employees
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Hello again! Remind us who you are and what business you started.

Hi! I’m Matt Rudnitsky – founder of Platypus Publishing. While I started out as a ghostwriter and book coach, I’ve honed in on a flagship online course that now accounts for nearly 100% of our revenue: The Punchy Books Accelerator.

We teach aspiring nonfiction authors how to turn their vague ideas into one-of-a-kind, successful books (from start to finish – idea to launch). On a slow week, we publish five books.

After nearly a decade of scraping by as a freelancer, the Facebook ads + webinar model has turned a glorified side hustle into a multimillion-dollar business. We topped $3M in revenue in 2022 in the first year of the offering and are growing at an insane rate. Last month’s sales were $832,687. The numbers still feel surreal, and my one-man operation now supports three incredible full-time employees.

You need to do things that sound absurdly unscalable (for example, offering 1-on-1 calls with the founder for new customers) – to go from 0 to 1.

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