This is a follow up story for Platypus Publishing. If you're interested in reading how they got started, published over 5 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

I’m Matt Rudnitsky, founder of Platypus Publishing – where I help turn aspiring authors into published, successful authors. My flagship product is The Punchy Books Accelerator (an online course), where I take people from vague ideas to finished product in about 90 days.

I made about $250k last year, and am looking to 10x that this year – by helping 2,500 authors write their books.

Tell us about what you’ve been up to! Has the business been growing?

My business has doubled since we last spoke, and I expect it to be 10x this year. I went from purely organic marketing to paid Facebook traffic, which took quite a bit of time to optimize, but now I’m off to the races.

Do things that don’t scale, but have a vision of how you’ll transition to something that does scale.

At first, I was selling a $27 mini-course and trying to get people on the phone for a $5,500 group coaching program. But I seemed to be attracting beginners, who understandably were unable to invest...

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