Peoplelogic

How Matthew Schmidt Built Peoplelogic to $1.4M ARR

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About
Business

Matthew Schmidt

Founder, Peoplelogic

$100K

revenue/mo

Founders

Employees

Peoplelogic

peoplelogic.ai

from Durham, NC, USA

started August 2019

$100,000

revenue/mo

Founders

Employees

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Peoplelogic.ai is a people intelligence platform that transforms team data into actionable insights, helping managers understand their people and make better decisions.

Monthly Revenue

$100K

Score

93 🔥

Founders

Employees

Monthly Traffic

30,000

Profitable

Yes

Year Started

2019

Customer

B2B

Revenue Per Visitor

$3.33

Founders

Employees

Monthly Traffic

30,000

Profitable

Yes

Year Started

2019

Customer

B2B

Revenue Per Visitor

$3.33

About The Peoplelogic Founder

Who is Matthew Schmidt?

Matthew Schmidt is the founder and CEO of Peoplelogic.ai, an AI-powered organizational intelligence software. Before founding Peoplelogic, Matt was the president at Devada, a platform that enables developers to learn, share, grow, and succeed via technology-specific online communities. He is an experienced entrepreneur and operator with a history of building, launching products, and growing businesses. Matt holds a Bachelor of Science in Electrical Engineering and Computer Science from North Carolina State University.

About The Business

What problem is Peoplelogic solving?

Managers want to be able to use the data they have at their fingertips to make better decisions about how to run their team, but in companies of all sizes, that data is rarely consumable or actionable. — Matthew Schmidt, CEO and founder Peoplelogic (Source)

Idea

How did Matthew Schmidt get the idea for Peoplelogic?

Matthew Schmidt came up with the idea for PeopleLogic.ai based on his experiences with DZone (now Devada). During DZone's rapid growth, he noticed the common issue of promoting high-performing team members to management without proper training or tools, which often led to problems.

Recognizing that companies generate vast amounts of data about their teams through various technology platforms, he saw an opportunity to leverage this data to support newly promoted managers and improve organizational effectiveness.

Over the years of growing DZone we very often erred on the side of giving high performing team members the opportunity to be managers. After our exit, I spent a lot of time talking to other companies going through similar stages of growth and found they had similar philosophies around promoting from within. — Matthew Schmidt, CEO and founder Peoplelogic (Source)

Build

How did Matthew Schmidt build the initial version of Peoplelogic?

Matt built peoplelogic.ai by leveraging the latest advancements in cloud, artificial intelligence, and machine learning. He focused on providing a platform that brings the power of people analytics to small and medium-sized businesses and to surface the insights already being captured in their systems to help managers be more effective.

A Snapshot of peoplelogic.ai landing page from 2020

Growth

What is the growth strategy for Peoplelogic?

Matthew initially acquired customers through direct sales and then shifted emphasis to organic growth, leveraging word of mouth from satisfied clients, SEO, and referrals. They also published customer success stories online and shared them on blog posts to target potential customers.