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How Matthew Schmidt Built Peoplelogic to $1.4M ARR
Peoplelogic.ai is a people intelligence platform that transforms team data into actionable insights, helping managers understand their people and make better decisions.
About The Peoplelogic Founder
Who is Matthew Schmidt?
Matthew Schmidt is the founder and CEO of Peoplelogic.ai, an AI-powered organizational intelligence software. Before founding Peoplelogic, Matt was the president at Devada, a platform that enables developers to learn, share, grow, and succeed via technology-specific online communities. He is an experienced entrepreneur and operator with a history of building, launching products, and growing businesses. Matt holds a Bachelor of Science in Electrical Engineering and Computer Science from North Carolina State University.
About The Business
What problem is Peoplelogic solving?
Managers want to be able to use the data they have at their fingertips to make better decisions about how to run their team, but in companies of all sizes, that data is rarely consumable or actionable. — Matthew Schmidt, CEO and founder Peoplelogic (Source)
Idea
How did Matthew Schmidt get the idea for Peoplelogic?
Matthew Schmidt came up with the idea for PeopleLogic.ai based on his experiences with DZone (now Devada). During DZone's rapid growth, he noticed the common issue of promoting high-performing team members to management without proper training or tools, which often led to problems.
Recognizing that companies generate vast amounts of data about their teams through various technology platforms, he saw an opportunity to leverage this data to support newly promoted managers and improve organizational effectiveness.
Over the years of growing DZone we very often erred on the side of giving high performing team members the opportunity to be managers. After our exit, I spent a lot of time talking to other companies going through similar stages of growth and found they had similar philosophies around promoting from within. — Matthew Schmidt, CEO and founder Peoplelogic (Source)
Build
How did Matthew Schmidt build the initial version of Peoplelogic?
Matt built peoplelogic.ai by leveraging the latest advancements in cloud, artificial intelligence, and machine learning. He focused on providing a platform that brings the power of people analytics to small and medium-sized businesses and to surface the insights already being captured in their systems to help managers be more effective.
Growth
What is the growth strategy for Peoplelogic?
Matthew initially acquired customers through direct sales and then shifted emphasis to organic growth, leveraging word of mouth from satisfied clients, SEO, and referrals. They also published customer success stories online and shared them on blog posts to target potential customers.
Pricing
How does Peoplelogic price their products?
Peoplelogic pricing package Starts at just $3,588 /year.
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More about Peoplelogic
Who is the owner of Peoplelogic?
Matthew Schmidt is the founder of Peoplelogic.
When did Matthew Schmidt start Peoplelogic?
2019
What is Matthew Schmidt's net worth?
Matthew Schmidt's business makes an average of $100K/month.
How much money has Matthew Schmidt made from Peoplelogic?
Matthew Schmidt started the business in 2019, and currently makes an average of $1.2M/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.