NERDS Collective

I Created A Youth Marketing Agency That Makes Over $2M/Year

September 7th, 2022

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Luke Hodson

Founder, NERDS Collective

$190K

revenue/mo

Founders

Employees

NERDS Collective

nerdscollective.com

from

started June 2012

$190,000

revenue/mo

Founders

Employees

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Hello! Who are you and what business did you start?

My name is Luke Hodson, and I am a Forbes 30 under 30, born and bred Londoner that set up NERDS Collective, a youth marketing agency based in London that specializes in big data, cultural intelligence, and gen-Z. I’ve always been determined to set up my own company, as I truly felt destined to be a leader. From a very young age, I was an entrepreneur, selling doughnuts and snacks in school playgrounds which transitioned into bigger hustles as I got older. Making money out of identified opportunities was my thing; I constantly asked myself the question, ‘why not me’. With low levels of conformity, working for someone else was never an option. Combining self-belief, grit, determination, and naivety meant I would always work for myself. NERDS was the first vehicle to make that a reality.