Natural Girl

I Turned This Instagram Page Into A 7-Figure Business

August 4th, 2022
Oluremi Martins
Founder, Natural Girl
$30K
revenue/mo
1
Founders
0
Employees
Natural Girl
from
started
$30,000
revenue/mo
1
Founders
0
Employees
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Hello! Who are you and what business did you start?

My name is Oluremi Martins. I am the founder of Natural Girl, a hair brand that creates textured hair extensions and protective styles for black women.

Before launching the business, I ran an Instagram page that posted inspirations for black women to be their authentic selves. These inspirations ranged from makeup looks, and outfit inspo to hairstyle inspo from celebrities and other people.

Our first product was an Afrocentric wig called wig Toke. It is made with premium afro hair fibre and at the time, I created this wig with my hairstylist. The idea was to create something affordable as we were new to the market and had other bigger competitors.

My business is currently a 7-figure business. 6 months after we launched, we reached the 6 figure milestone by creating Afrocentric extensions that cater to black women in different countries all over the world.

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