Momentum

How Levi Bucsis Built Momentum to $1M ARR

June 13th, 2024

Momentum is a personal dashboard that is intended to inspire focus throughout your work day.

Founded By

Levi Bucsis

Monthly Revenue

$83K

Score

Founders

Profitable

Yes

Year Started

2013

Customer

B2B & B2C

Founded By
Levi Bucsis: Monthly Revenue
$83K: Score
96

Founders
1: Profitable
Yes: Year Started
2013

Customer
B2B & B2C

Who is Levi Bucsis?

Levi Bucsis is the founder and CEO of Momentum Dashboard, a Chrome extension designed to inspire productivity throughout the workday.

Before embarking on his entrepreneurial journey, Levi worked at ZU as a project manager, where he managed marketing website builds for clients including Teck Resources and Calgary Stampeders. He studied psychology at the University of Saskatchewan.

What problem does Momentum solve?

Many people are searching for productivity hacks to stay focused throughout the workweek.

How did Levi come up with the idea for Momentum?

Levi came up with the idea for Momentum from his experience working remotely, often as a freelancer and in startups.

He wanted to create something that would help him stay motivated and focused throughout the day. Inspired by the concept of a personal dashboard, akin to the sophisticated interfaces seen in movies, he woke up one morning with a vision for the project.

Eager to bring it to life, he designed it in Photoshop and posted the concept on Instagram that afternoon. His long-time friend saw the post and did the initial legwork, validating the idea

Levi's Instagram post validating the business idea

How did Levi Bucsis build the initial version of Momentum?

After Levi shared the initial design on Instagram, his friend and longtime collaborator, Jesse, saw the idea and was immediately enthusiastic about it. Jesse took the initiative to start implementing the concept.

However, their busy schedules put the project on hold for about six months, during which time Jesse was the sole user of the prototype.

Eventually, Levi found the time to revisit the project, polish it, and add features to make it ready for launch.

A Snapshot of Momentum landing page from 2014.

How did Levi launch Momentum and get initial traction?

They began with a soft launch in early October to gather feedback and identify any major bugs, initially sharing it with friends and a few users from the Chrome store. About a month later, Levi posted a comment on an r/productivity thread, which sparked significant interest. The project gained momentum as websites in India and Norway featured it, followed by CNET, leading to its rapid growth.

Snapshot of CNET story on Momentum

What was the growth strategy for Momentum and how did they scale?

Momentum grew organically.

Levi’s friends and a couple of initial users found the app through the Chrome store.
Levi’s comment on Reddit (r/productivity) drove significant attention, and the extension went viral.

Levi’s comment on a post on r/Productivity

What's the pricing strategy for Momentum?

Momentum offers a free plan and a Pro plan at $4.95/Month or $39.95 Billed annually

A snapshot of Momentum Pro billing as of June 2024

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