Mini Materials

Mini Materials Update: How We Launched 25 New Products And Doubled Sales YoY

Jared Waters
Founder, Mini Materials
$20K
revenue/mo
2
Founders
2
Employees
Mini Materials
from Portland, OR
started March 2015
$20,000
revenue/mo
2
Founders
2
Employees
market size
$282B
avg revenue (monthly)
$15.8K
starting costs
$10.9K
gross margin
65%
time to build
210 days
growth channels
Word of mouth
business model
Advertising & Media
best tools
Facebook, Instagram, YouTube
time investment
Full time
pros & cons
42 Pros & Cons
tips
18 Tips
Discover what tools recommends to grow your business!
Discover what books Jared recommends to grow your business!

Hello again! Remind us who you are and what business you started.

Hello again! We are Mat Hofma and Erik Polumbo, co-owners of Mini Materials. We manufacture and sell scaled-down versions of your everyday common building materials.

Our target market ranges from hobbyists like dollhouse makers, model train customers, fingerboarders, and diorama builders to educators in STEM/STEAM and even promotional swag sellers all around the world. In 6 years, we have grown our product line to just over 95 SKUs with all but a handful made completely by us here in the USA. We do most of our work out of Virginia Beach, VA now, and have a staff of 5.

Tell us about what you’ve been up to! Has the business been growing?

In the last year, our business has boomed. The world has shifted dramatically since we gave our last update. Covid-19 has forced the world to use the internet more and more, which translates to more shoppers online. When everything shut down last year it gave us a tremendous opportunity to get in the lab and develop new products and engaging content. We were able to bring out over 25 new products in the last 12...

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