How We Marketed New Products Through Promotional Giveaways
This is a follow up story for Mini Materials. If you're interested in reading how they got started, published over 7 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
Hello! We are Mat Hofma and Erik Polumbo, co-owners of Mini Materials. We manufacture and sell realistically made miniature building supplies, such as miniature cinder blocks and red bricks.
Our target market ranges from hobbyists like dollhouse makers, model train customers, fingerboards, and diorama builders to educators in STEM/STEAM and even promotional swag sellers all around the world. In 5 years, we have grown our product line to just over 70 SKUs with all but a handful made completely by us here in the USA.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.