Mini Materials

How We Marketed New Products Through Promotional Giveaways

Jared Waters
Founder, Mini Materials
$20K
revenue/mo
2
Founders
2
Employees
Mini Materials
from Portland, OR
started March 2015
$20,000
revenue/mo
2
Founders
2
Employees
market size
$282B
avg revenue (monthly)
$15.8K
starting costs
$10.9K
gross margin
65%
time to build
210 days
growth channels
Word of mouth
business model
Advertising & Media
best tools
Facebook, Instagram, YouTube
time investment
Full time
pros & cons
42 Pros & Cons
tips
18 Tips
Discover what tools recommends to grow your business!
Discover what books Jared recommends to grow your business!

Hello again! Remind us who you are and what business you started.

Hello! We are Mat Hofma and Erik Polumbo, co-owners of Mini Materials. We manufacture and sell realistically made miniature building supplies, such as miniature cinder blocks and red bricks.

Our target market ranges from hobbyists like dollhouse makers, model train customers, fingerboards, and diorama builders to educators in STEM/STEAM and even promotional swag sellers all around the world. In 5 years, we have grown our product line to just over 70 SKUs with all but a handful made completely by us here in the USA.

how-we-added-new-products-as-a-promotional-giveaways

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