Midnight Kitchen Tools

How This NASA Engineer Built A $65K/Month Kitchen Tools Business

May 28th, 2023
Michael Chou
$65K
revenue/mo
1
Founders
4
Employees
Midnight Kitchen ...
from South Lyon, MI, USA
started March 2014
$65,000
revenue/mo
1
Founders
4
Employees
market size
$56.8B
avg revenue (monthly)
$41.1K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Word of mouth
business model
content-library
best tools
Instagram, Twitter, ShipStation
time investment
Full time
pros & cons
35 Pros & Cons
tips
2 Tips
Discover what tools recommends to grow your business!
email
shipping
social media
other
Discover what books Michael recommends to grow your business!
Want more updates on Midnight Kitchen Tools? Check out these stories:

Hello! Who are you and what business did you start?

I’m Michael Chou the founder of Midnight Kitchen Tools. I launched the company in 2013. By day, I'm an engineer at the Space Physics Research Laboratory at the University of Michigan and work on projects for NASA.

It all started one night at midnight when I had the “aha” moment. Subconsciously, I realized that to protect my wrist from the discomforts of scooping tremendous amounts of ice cream for my kids, I had to design an ergonomic scoop.

There had to be a smarter and easier way to scoop cold, hard ice cream, right? As many of you know, ergonomic products are focused on comfortability, efficiency, and safety.

midnight-kitchen-tools

What's your backstory and how did you come up with the idea?

Taking this idea and developing countless redesigns and prototypes, the Midnight Scoop was born. The name of the product is a reminder of...

Sorry, you need to login and/or become a member to view the rest of this content.

Want to start a kitchen utensils business? Learn more ➜