How Rob Walling Built MicroConf Into a $420K SaaS Community
Who is Rob Walling?
Rob Walling is the serial entrepreneur behind MicroConf, TinySeed, and Drip (Acquired). He hosts “Startups for the Rest of Us,” a popular podcast where he interviews successful founders, and he is also the author of “Start Small, Stay Small.”
Rob, has nearly 2 decades of experience starting, growing, and mentoring startups.
What problem does MicroConf solve?
Bootstrapping and launching a SaaS business can be lonely work.
How did Rob come up with the idea for MicroConf?
Besides bootstrapping and selling multiple startups, most recently an email service provider named Drip, Rob has been creating content about startup since 2005. A blog, a podcast, a book,... and a community seemed like a natural next step.
How did Rob build the initial version of MicroConf?
Rob Walling began blogging about SaaS in 2005 and quickly discovered he had a dedicated audience hungry for more content.
In response, he launched a podcast called "Startups for the Rest of Us," which established him as a leading voice in the SaaS industry.
The podcast provided a platform for individuals interested in bootstrapping and building a business to connect and learn from one another.
This community of like-minded individuals inspired Walling to create MicroConf, a conference that now consists of seven events worldwide.
MicroConf attracts early-stage and growth-stage entrepreneurs seeking to learn and grow their businesses.
How did Rob launch MicroConf and get initial traction?
Rob created an HTML landing page, promoted it on his podcast and blog, submitted it to Hacker News, and generated enough interest to sell some tickets.
Microconf has since expanded from in-person events to online slack groups, MicroConf Connect, and several other resources built for the SaaS community.
What was the growth strategy for MicroConf and how did they scale?
Both Rob's podcast, Startups for the Rest of Us, and Microconf are extremely popular. They're great channels to promote the community.
What's the pricing strategy for MicroConf?
MicroConf community has a free plan, a basic plan ($150/year), and a gold plan ($500/year).
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More about MicroConf:
Who is the owner of MicroConf?
Rob Walling is the founder of MicroConf.
When did Rob Walling start MicroConf?
2011
What is Rob Walling's net worth?
Rob Walling's business makes an average of $35K/month.
How much money has Rob Walling made from MicroConf?
Rob Walling started the business in 2011, and currently makes an average of $420K/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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