How We Built a $4M/Year Men's Lifestyle Blog [Bootstrapped]
Man of Many highlights the most sought-after men’s lifestyle products, targeting men between 25 and 44.
Who is Scott Purcell?
Scott Purcell co-founded Man of Many, a leading men’s lifestyle website that covers the latest product releases, cultural trends, and lifestyle topics.
He is a CFA Charterholder with a Bachelor of Commerce degree from the University of Sydney and has been recognized for his entrepreneurial spirit.
Under his guidance, Man of Many has garnered multiple accolades, highlighting his influence and expertise.
What problem does Man of Many solve?
Modern men often look for trustworthy sources that offer them inspiration, entertainment, and guidance on purchasing products. They seek out information that can assist them in making informed choices and help them lead fulfilling and enjoyable lives.
How did Scott come up with the idea for Man of Many?
Scott Purcell and Frank met in 2010 and, fueled by their shared interests and a gap in the market, they came up with the idea for Man of Many in 2012.
Starting as a part-time endeavor, they gradually expanded their content and saw significant growth after going full-time.
They focused on creating high-quality curated content, engaged with their audience on social media platforms, and built a strong online presence to establish Man of Many as a trusted men's lifestyle site.
How did Scott build the initial version of Man of Many?
Scott leveraged his basic WordPress and website design skills to create a simple page using a customizable theme that fitted their needs.
They began with a consistent content strategy, focusing on a single product per day and ensuring there would be something new for them to discover each day someone came to the site.
Consistency with content and enhancing production quality significantly impacted their growth. As they continued to grow, they started focusing on video content and hired a videographer to help them create compelling visual stories.
The decision to work full-time on Man of Many allowed us to broaden our content, moving into video production, lifestyle pieces, how-to guides, and more.
What was the growth strategy for Man of Many and how did they scale?
Their strategy includes an emphasis on Social Media and Search Engine Optimization (SEO), Email Marketing, Partnerships, and high-quality Content Production.
- Producing original short-form videos designed for TikTok and YouTube Shorts.
- Following Google's helpful content and quality review guidelines. Some keywords they rank for include:
- Best games to play with friends
- Top premium chocolate in Australia
- Quiet luxury
- Best games to play with friends
- Email newsletter distributed to an audience of 150,000 subscribers at 10 am, 7 days a week.
- Exclusive content, such as guides, e-books, or special articles only available to their email subscribers.
What platform/tools does Man of Many use?
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More about Man of Many:
Who is the owner of Man of Many?
Scott Purcell is the founder of Man of Many.
When did Scott Purcell start Man of Many?
2012
What is Scott Purcell's net worth?
Scott Purcell's business makes an average of $400K/month.
How much money has Scott Purcell made from Man of Many?
Scott Purcell started the business in 2012, and currently makes an average of $4.8M/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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