How This Girl Scout Troop Leader Built a $78K Niche Blog
Leader Connecting Leaders caters to Girl Scout leaders to help them find ideas for events and meetings.
Leader Connecting Leaders Revenue
Who is Jodi Carlson?
Jodi Carlson, a former Girl Scout troop leader for over 25 years, is the founder and CEO of Leader Connecting Leaders. Her blog teaches Girl Scouts how to be responsible leaders. Jodi started the blog after stepping down from her role as a scout leader, with the aim of building a community of followers. She shares what she did as a troop with other leaders.
Jodi is a professional web designer, a wife, and a mother of two. She works as a product owner at a large insurance company.
What problem does Leader Connecting Leaders solve?
How did Jodi come up with the idea for Leader Connecting Leaders?
Jodi Carlson, a professional web designer and former Girl Scout leader, started her blog to share her knowledge and resources with other leaders.
She accidentally stumbled into a profitable business when she received an email from a leader on the other side of the country interested in one of her badge activity booklets.
Since then, Carlson has grown her blog into a profitable venture, generating $5,000 - $8,000 a month from activity booklet sales, ad revenue, and affiliate marketing.
How did Jodi build the initial version of Leader Connecting Leaders?
Jodi purchased a Bluehost hosting and domain and used it to create a WordPress website using a free theme.
She then researched various interesting topics and created a booklet for her troop, which she posted on her blog. Customers interested in buying the booklet could purchase it through PayPal.
Within the first week, Jodi sold 5 copies of the initial booklet, which motivated her to create more booklets. For each booklet, she also created a blog post to promote it.
An image of her first booklet
What was the growth strategy for Leader Connecting Leaders and how did they scale?
Her primary method of acquiring customers is through Pinterest. She discovered that troop leaders have a strong preference for Pinterest, so she focused on creating pins for the first year that linked to her blog.
Additionally, she attempted Facebook ads, which resulted in more page likes and blog traffic.which resulted in more page likes and blog traffic.
What platform/tools does Leader Connecting Leaders use?
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More about Leader Connecting Leaders:
Who is the owner of Leader Connecting Leaders?
Jodi Carlson is the founder of Leader Connecting Leaders.
When did Jodi Carlson start Leader Connecting Leaders?
2014
What is Jodi Carlson's net worth?
Jodi Carlson's business makes an average of $4.5K/month.
How much money has Jodi Carlson made from Leader Connecting Leaders?
Jodi Carlson started the business in 2014, and currently makes an average of $54K/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
