How Jake Jorgovan Built Lead Cookie to $600K ARR
Lead Cookie is a A done-for-you Linkedin prospecting service that helps B2B companies generate qualified sales meetings through hand-crafted outreach.
Lead Cookie Revenue
Who is Jake Jorgovan?
Jake Jorgovan is the founder of Lead Cookie, a service that offers done-for-you LinkedIn marketing. He is also a B2B Growth Expert and the founder of Content Allies & Listen Network, where he helps businesses launch and grow their revenue.
Jake has provided consulting services for leading B2B companies such as Meta, Siemens Energy, Alibaba.com, Gusto, Grin, General Dynamics, Stampli, First Business Bank, and more. He holds a degree in entrepreneurship and audio engineering from Belmont University.
What problem does Lead Cookie solve?
How did Jake come up with the idea for Lead Cookie?
In early 2017, Jake, feeling unfulfilled with his consulting work despite its success, realized he wanted to run a "real" business again.
After discussing with his wife, he decided to pursue a bigger venture. Over two weeks, he brainstormed and researched new business ideas. One idea, a LinkedIn marketing company, stood out due to his previous success on the platform and the limited competition.
Jake studied LinkedIn experts, tested their tactics, and found them effective and scalable. He then launched a basic landing page under and quickly achieved $5k MRR by leveraging his network.
How did Jake build the initial version of Lead Cookie?
Jake had the service up and running within a week of conceptualizing it. However, locking in their systems and processes took 6-8 months. Here is a list of the tools used to set the productized service:
- Airtable
- Zapier
- Trello
- Asana
- Amazon AWS Workspaces
How did Jake launch Lead Cookie and get initial traction?
Jake created a landing page and sent it around to a bunch of his existing contacts in his network. He ended up signing-up 12 customers within 2 weeks.
What was the growth strategy for Lead Cookie and how did they scale?
- Existing network and audience: Jake leveraged his already established personal brand to acquire initial clients.
- Content marketing: He Nurtured his audience with daily content
Within 30 days, Lead Cookie had a $12,000 MRR. That is 100% a result of the fact that I had built a network and audience of people who already looked to me for sales and leadership advice. That first group was all from my existing network and audience. — Jake (Source)
What's the pricing strategy for Lead Cookie?
The average hourly rate for Lead Cookie's services is between $25 and $49.
Discover Similar Business Ideas Like Lead Cookie
Co-founders of B2B SaaS startup GrowSurf, Derek and Kevin, developed a referral software for tech startups that has brought in around $25k MRR with a 6% monthly growth rate, overcoming generic messaging and a compromised product that wasn't a good fit for anyone.
DataCue helps eCommerce entrepreneurs sell more and improve conversion with their personalization platform, which has generated over $2m in additional revenue for eCommerce businesses in 2019, and is growing at 40% m/m after being founded just 18 months ago, with a goal for 2020 being profitability.
More about Lead Cookie:
Who is the owner of Lead Cookie?
Jake Jorgovan is the founder of Lead Cookie.
When did Jake Jorgovan start Lead Cookie?
2017
What is Jake Jorgovan's net worth?
Jake Jorgovan's business makes an average of $55K/month.
How much money has Jake Jorgovan made from Lead Cookie?
Jake Jorgovan started the business in 2017, and currently makes an average of $660K/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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