How Bryn Todd Built a $6K/Month Verbal Bullying Defense Blog
I Should Have Said shares self-defense techniques for people who are getting verbally bullied helping them find the right words in difficult situations.
About The I should have said Founder
Who is Bryn Todd?
Bryn Todd is the founder of "I Should Have Said", a self-defense website that assists victims of verbal bullying in responding appropriately.
Before starting her own business, Bryn worked as a long-haul flight attendant, a job that took her to various countries such as Australia, the UK, and the Middle East.
Currently, Bryn resides in Canada where she is a devoted wife and mother to two adorable kids.
About The Business
Idea
How did Bryn Todd get the idea for I should have said?
After being humiliated in public, she considered creating a website to help individuals deal with verbal bullying.
Bryn was humiliated in front of her two young sons and a crowd of onlookers because of a misunderstanding about her sonβs casual comment.
This altercation, sparked by her son's opinion, led to an unwarranted and harsh confrontation by another parent.
Feeling embarrassed and angry about her inadequate response and the public scrutiny Bryn was under, she dwelled on the incident for weeks.
This period of reflection and her desire to have handled the situation differently inspired the creation of her website, turning a negative experience into the catalyst for her business idea.
Build
How did Bryn Todd build the initial version of I should have said?
Bryn initially started by creating animated YouTube videos that she embedded on her website. She then introduced polls where readers could vote for the best comeback to a nasty comment or situation. Over time, she improved the appearance of her site, as well as her graphics and storytelling approach.
Her target audience kept asking for apps and books, so she created them. Moreover, she received emails from parents seeking help with their kids' bullying situations, which led her to create products catering to that audience.
To assist her, she hired two virtual assistants. One was responsible for creating two apps, while the other helped with graphics while Bryn did the storyboarding.
Growth
What is the growth strategy for I should have said?
Most of her traffic is organic and from Pinterest.
She ranks for the following keywords:
- Best brat comebacks
- What to say if you don't want to go somewhere
- Comebacks
Bryn publishes three types of Pinterest posts: one that works well for click-throughs to her site and another set that works well for saves.
Pricing
How does I should have said price their products?
Creating products catering to the needs of the siteβs audience is the primary revenue source, followed by display advertising.
Digital bundles start at $29 per product, and one-on-one consulting sessions start at $50 per hour.
Similar Ideas
Discover similar business ideas like I should have said:
A one-man business teaching people how to use Microsoft Excel effectively has gone from getting ~15k pageviews a month in 2014, to more than one million pageviews every month as of today, generating an average monthly revenue of ~$10,000, with the majority of the money coming from online course sales and a newsletter, which has 40k+ active subscribers.
A sole trader launched Prooftheword, an editing and proofreading site, offering services to a wide range of clients, with consistent monthly earnings of around Β£1,200 through her skills and great work.
More about I should have said
Who is the owner of I should have said?
Bryn Todd is the founder of I should have said.
When did Bryn Todd start I should have said?
2022
What is Bryn Todd's net worth?
Bryn Todd's business makes an average of $6K/month.
How much money has Bryn Todd made from I should have said?
Bryn Todd started the business in 2022, and currently makes an average of $72K/year.
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
