PureFilters

How We're Expanding Our Product Line And Growing Our Top Line

Jay Vasantharajah
Founder, PureFilters
$200K
revenue/mo
2
Founders
4
Employees
PureFilters
from Canada
started June 2015
$200,000
revenue/mo
2
Founders
4
Employees
market size
$16.2B
avg revenue (monthly)
$101K
starting costs
$18.9K
gross margin
43%
time to build
270 days
average product price
$500
growth channels
SEO
business model
content-library
best tools
Ahrefs, Upwork, Google ads
time investment
Full time
pros & cons
24 Pros & Cons
tips
3 Tips
Discover what tools recommends to grow your business!
platform
hiring
shipping
customer service
reviews
accounting
productivity
analytics
seo
Discover what books Jay recommends to grow your business!
Want more updates on PureFilters? Check out these stories:

Hello again! Remind us who you are and what business you started.

My name is Jay Vasantharajah and my business partner Nadir Chaudhry and I are the Co-Founders of PureFilters. PureFilters is an eCommerce business that sells air and water filters direct-to-consumer. We save homeowners a ton of time and money by allowing them to order their filters online and having it delivered directly from the factory to their doorstep.

We have grown our business from $0 to $200k/mo over the past 5 years and we have no plans of slowing down!

how-we-expanded-our-product-from-air-filters-to-water-filters

Tell us about what you’ve been up to! Has the business been growing?

The business has grown fairly steadily since our last interview with Starter Story and has recently spiked due to COVID. A couple of major events happened like failing to raise VC money and receiving a...

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