Planner Peace

How We Launched A New Kids' Planner And Saw Massive Growth In 2020

Jess Yasuda
Founder, Planner Peace
$22.5K
revenue/mo
1
Founders
1
Employees
Planner Peace
from Hobart, Tasmania, Australia
started July 2015
$22,541
revenue/mo
1
Founders
1
Employees
market size
$97B
avg revenue (monthly)
$18.8K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Email marketing
business model
subscription
best tools
Google Drive, Instagram, Shopify
time investment
Full time
pros & cons
35 Pros & Cons
tips
13 Tips
Discover what tools recommends to grow your business!
Discover what books Jess recommends to grow your business!

Hello again! Remind us who you are and what business you started.

Hi, I’m Jess from Tasmania, and I own Chasing Planner Peace. We offer refillable, customizable planner solutions for busy people. We also sell a wide range of other stationery products like notepads, pens, notebooks, kids' planners, and more.

It started as a side-hustle on Etsy while I was pregnant with my third child and is now my full-time job, with two part-time employees.

how-we-launched-new-products-and-grew-our-business-in-2020

Tell us about what you’ve been up to! Has the business been growing?

Yes! When COVID hit, I think every small business owner around the world was extremely nervous about what it would mean. At this time, Australia was just starting to recover from horrendous bushfires as well and our business virtually stopped entirely mid-way through February...

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