How We Focused On Customer Retention And Grew Revenue 20% Over Last Year

save

Jess Yasuda

Founder, Planner Peace

$22.5K

revenue/mo

Founders

Employees

Planner Peace

plannerpeace.com.au

from Hobart, Tasmania, Australia

started July 2015

$22,541

revenue/mo

Founders

Employees

Discover what tools recommends to grow your business!

Discover what books Jess recommends to grow your business!

Want more updates on Planner Peace? Check out these stories:

1. How I Started A $12K/Month Business Selling Productivity Planners Online (2020) ➜

2. How We Launched A New Kids' Planner And Saw Massive Growth In 2020 (2021) ➜

This is a follow up story for Planner Peace. If you're interested in reading how they got started, published over 5 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

I am Jess Yasuda, a busy single mum of 3 kids, and I own Planner Peace Australia. We allow our customers to create their unique planners using our refillable, vegan leather planner covers and our extensive range of planner insert pages. Our customers are busy mums and students who find an “off-the-shelf” planner doesn’t work to track everything they want to - like meal planning, budgeting, diet & exercise, or online shopping. We also have a range of niche planner insert pages like our NDIS (National Disability Insurance Scheme) planner. Planner Peace also has increased our range to offer coordinating pens, pencil cases, notepads, washi tape, and notebooks to complement our planner range. We also have a super popular Kids’ Daily Planner as well.

We have three part-time employees and turnover more than $22,000 a month. We’ve seen a 20% increase over the last 12 months, from the year before.