Fredi

Fredi Update: How We Reached $250K In Sales In The Last 12 Months

Mitch Glaser and Chelsea Glaser
Founder, Fredi
$3.5K
revenue/mo
2
Founders
2
Employees
Fredi
from Santa Monica, California, USA
started April 2020
$3,500
revenue/mo
2
Founders
2
Employees
market size
$144B
avg revenue (monthly)
$433K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Word of mouth
business model
content-library
best tools
Shopify Payments, Google Analytics, Facebook Ads
time investment
Full time
pros & cons
35 Pros & Cons
tips
3 Tips
Discover what tools recommends to grow your business!
Discover what books Mitch recommends to grow your business!
Want more updates on Fredi? Check out these stories:

Hello again! Remind us who you are and what business you started.

Fredi is a wellness brand whose motto is “success at work starts with wellness”. We started Fredi after our Founder, Mitch’s experience on Wall Street, where he overworked himself to the point where he thought he needed to call an ambulance for himself after pulling a ridiculous amount of all-nighters (16 in 6 weeks). This experience made him realize he needed to start taking his health seriously, which sent him down a path of experimenting with a handful of wellness practices from meditation, to diet, to fitness. One of the products Mitch discovered during this journey was nootropics - supplements designed to boost cognitive function, especially things like focus, memory, and mood.

Mitch found these products to be so effective and yet, no one around him had heard of them. After reaping the professional benefits of his new wellness practice, he decided he wanted to start a company around the concept and thought that an all-natural nootropic supplement would be the perfect product to enter the market with. This is when Fredi was born.

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