SWAGGER Magazine

How We Focused On Sales To Grow Our Publication Revenue

Drew Williams
Founder, SWAGGER Magazine
$50K
revenue/mo
1
Founders
25
Employees
SWAGGER Magazine
from Toronto, Ontario, Canada
started March 2007
$50,000
revenue/mo
1
Founders
25
Employees
market size
$4.19B
avg revenue (monthly)
$374K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
subscription
best tools
Google Analytics, Facebook, Instagram
time investment
Full time
pros & cons
35 Pros & Cons
tips
4 Tips
Discover what tools recommends to grow your business!
platform
email
hiring
web hosting
accounting
payments
analytics
advertising
blog
crowdfunding
Discover what books Drew recommends to grow your business!
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Hello again! Remind us who you are and what business you started.

Hey, my name is Drew Williams. I am the CEO and Founder of SWAGGER Magazine, an online magazine owned by the parent company SWAGGER Publications Inc. We are the definitive men’s’ magazine for the male individual who aspires to live their best life.

how-we-partnered-with-a-sales-executive-and-helped-grow-our-revenue

SWAGGER has been defined many times across many generations and has set a tone with everyone it touches. Our vision for SWAGGER is that it is not just about the 10K man purse or obtaining the most expensive luxury products, it’s the mental theory behind the man that gives the average guy the ability to obtain these things. It’s everything that goes into being a confident male and the success that follows. The journey, the tools, and the process of being a great man at all stages of life.

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