Ugly Duckling

How We Focused On Email Marketing And Grew 30% YoY

Ishan Dutta
Founder, Ugly Duckling
$100K
revenue/mo
2
Founders
3
Employees
Ugly Duckling
from Los Angeles, California, USA
started January 2016
$100,000
revenue/mo
2
Founders
3
Employees
market size
$12.4B
starting costs
$26.8K
gross margin
60%
time to build
180 days
average product price
$60
growth channels
SEO
business model
content-library
best tools
Amazon, Prestashop, Facebook
time investment
Full time
pros & cons
31 Pros & Cons
tips
5 Tips
Discover what tools recommends to grow your business!
platform
email
hiring
customer service
web hosting
financing
productivity
payments
analytics
Discover what books Ishan recommends to grow your business!

Hello again! Remind us who you are and what business you started.

Hi, I’m Ishan Dutta and I’m the founder of Ugly Duckling Hair Color. I started the company more than 5 years ago to create better professional hair color products.

how-we-started-email-and-content-marketing-growing-30-annually

Our main focus is very vibrant, fashionable colors. Especially all manner of blonding products. There’s a great demand right now among women to go really, really white blonde, silver-blonde, ash blonde. And we’re the company which provides the best products in this niche.

We are a direct to consumer brand and that is another differentiating factor. Most professional hair products are sold into beauty stores, Sally’s, and the like. But we just ask you to create your own account online and we ship directly to you.

Another major point of difference about us is that we are there to solve your coloring problems....

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