Heepsy

How I Started An Influencer Marketing Platform [Based In Spain]

Xabier Vicuña
Founder, Heepsy
2
Founders
25
Employees
Heepsy
from Bilbao
started June 2017
2
Founders
25
Employees
market size
$600M
avg revenue (monthly)
$22.8K
starting costs
$11.7K
gross margin
90%
time to build
210 days
growth channels
SEO
business model
content-library
best tools
PipeDrive, Google Drive, React
time investment
Full time
pros & cons
39 Pros & Cons
tips
1 Tips
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Hi! I’m Xabier Vicuña and I’m the CEO of Heepsy. Heepsy is an influencer marketing platform designed to help brands find influencers for their Instagram and Youtube campaigns. Our platform provides search and analytics for over 11 million influencers.

Our customers are mostly marketing agencies or brands looking to launch influencer strategies. We cater to both large and small brands, with different plans for diverse price points and needs.

I started the company in 2017 and one of my proudest moments as a CEO was when Heepsy broke even last year. For a startup to do that in 3 years is pretty great. Since then, we’ve been able to grow at a steady rate, doubling our monthly recurring revenue in 2020. We’ve also made ourselves a player on the global field quite quickly; despite being based in Spain, most of our clients come from the US.

If you want to see Heepsy in action, check out our video demo. It’s a short tutorial to introduce you to the platform and its features: