Smoove

How I Started A $300K/Year Bike Lube Business From South Africa

July 23rd, 2019
Ruan Deyzel
Founder, Smoove
$25K
revenue/mo
1
Founders
5
Employees
Smoove
from Pretoria, Gauteng, South Africa
started February 2008
$25,000
revenue/mo
1
Founders
5
Employees
market size
$29.2B
avg revenue (monthly)
$394K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
Subscriptions & Memberships
best tools
Instagram, YouTube, Twitter
time investment
Full time
pros & cons
35 Pros & Cons
tips
10 Tips
Discover what tools recommends to grow your business!
platform
email
shipping
customer service
accounting
productivity
payments
analytics
Discover what books Ruan recommends to grow your business!
Want more updates on Smoove? Check out these stories:

Hello! Who are you and what business did you start?

Hi I’m Ruan Deyzel I started a business 11 years ago in the South African cycling industry that develops, manufactures and sells the SMOOVE Chain Lube and SMOOVE PREP chain cleaner.

We have since grown and currently export to 15 countries selling SMOOVE products to discerning cyclist.

We have grown 60% year on year over the last couple of years making us very excited and somewhat nervous in a good way for what the future holds!

We are more determined than ever to work hard and to hold on for the ride!

how-i-started-a-300k-year-bike-lube-business-from-south-africa

What's your backstory and how did you come up with the idea?

At the age of 11, my friend’s dad bought him a Diamondback Topanga Mountainbike this was about 1989 - I still vividly remember how amazing it was and how badly I...

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