How I Launched A New Product To Generate Revenue
This is a follow up story for 2Puggles. If you're interested in reading how they got started, published over 6 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
2Puggles is a woodworking business I started five years ago. The business began after purchasing a table saw and making some snowflake earrings. I am a high school marketing teacher and I showed the earrings to my students. They encouraged me to sell them. I took their advice, attempted to sell them and brought the students along for the experience. The business has evolved over the past five years and student engagement has remained high using 2Puggles as a teaching tool.
Over the first three years of the business, I worked a plan of year one learning how to run a craft business, year two working on brand awareness and exploring product possibilities and year three increasing brand awareness and niching down to my most profitable products. I am now in year five and my brand awareness in my local area is very strong and I have narrowed my product offerings to wooden clocks, wooden earrings, and wooden bookmarks. I have developed a style of finding interesting wood patterns and letting nature shine through my work.
I have developed a target market of local buyers to my home who appreciate natural wood earrings, clocks, and...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
