2Puggles

2Puggles Update: How I Grew My Side Hustle To $2K/Month

Steve Smith
Founder, 2Puggles
$2.5K
revenue/mo
1
Founders
1
Employees
2Puggles
from Greensboro, North Carolina, USA
started December 2014
$2,500
revenue/mo
1
Founders
1
Employees
market size
$282B
avg revenue (monthly)
$15.8K
starting costs
$10.9K
gross margin
65%
time to build
210 days
growth channels
Word of mouth
business model
Advertising & Media
best tools
Facebook, Instagram, YouTube
time investment
Full time
pros & cons
42 Pros & Cons
tips
18 Tips
Discover what tools recommends to grow your business!
Discover what books Steve recommends to grow your business!

Hello again! Remind us who you are and what business you started.

My name is Steve Smith and I run a one-person woodworking business called 2Puggles. 2Puggles makes and sells all things wood focusing on bookmarks, clocks, earrings, and flower vases. My tagline is 2Puggles lets nature shine through my work.

My customers are first and foremost people who enjoy the look of natural wood and are willing to pay extra for a handcrafted product. My target markets vary by product line.

For my clocks, I call my category affordable luxury as I target my pricing to be not cheap but not out of reach for the average household looking to put a statement piece in their home. The clocks are 10” and up in diameter featuring one-of-a-kind wood grain. The typical customer is a new homeowner, or as a wedding or housewarming gift.

Bookmarks and vases are geared towards the inexpensive but unique gift giver. They are priced from $5.00 to $50.00 and give a thoughtful gift-giver on a budget some great options.

Wooden earrings are targeted at women who want interesting lightweight earrings.

In spite of the pandemic or perhaps because of it my sales for the past...

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