Joah Love

How I Built A Children's Lifestyle Clothing Brand

August 2nd, 2019
Ahyoung Kim Stobar
Founder, Joah Love
$39K
revenue/mo
2
Founders
7
Employees
Joah Love
from Los Angeles, California, USA
started June 2008
$39,000
revenue/mo
2
Founders
7
Employees
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Hello! Who are you and what business did you start?

My name is Ahyoung Kim Stobar, founder and designer of Joah Love, a children’s lifestyle clothing brand. We make timeless, comfortable casuals for kids - spirited styles that they love to wear, in buttery soft, no-fuss fabrics their parents will love.

Every garment is preshrunk or garment dyed, which means it won’t shrink when you wash it at home. I believe you should never have to sacrifice comfort for style, especially for kids!

Joah Love is available at Saks Fifth Avenue, Nordstrom and over 300 high-end boutiques in the US and Canada, with plans to expand to Europe and Asia. We also recently launched our complete collections direct-to-consumer at joahlove.com, which currently generates more than $40,000 a month and growing. We plan to amplify our online business by launching exclusive products and expanding our adult offerings.

We’re proudly made in the USA, knitting most of our fabrics at local textile companies in Los Angeles - and we have made sustainability a priority for our brand, with plans to release limited edition capsule collections using up-cycled fabrics. I’m very...

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