How Michael Grew Houcks Newsletter to 800K ARR in 12 Months
Houck's newsletter advises startup founders on how to build, grow, and raise capital for their startups.
Houcks Newsletter Revenue
About The Houcks Newsletter Founder
Who is Michael Houck ?
Michael Houck is the founder of Houck's newsletter, a publication where he writes about how founders can raise funding and build and grow their businesses. He is also the founder of Megaphone, a LinkedIn growth tool. Additionally, Michael is the co-founder of Launch House, an early-stage venture fund for companies building the New Silicon Valley. He holds a computer science degree from the University of Miami.
About The Business
What problem is Houcks Newsletter solving?
Startup founders often do not understand how and where to find business funding to grow and build their startups.
Idea
How did Michael Houck get the idea for Houcks Newsletter?
Michael's earlier career was defined by experiences from the investor side and founder side. So, he knew very well what works for the investors and for the founders, especially in the modern age of startup investing.
He understood that being a startup founder can be a lonely journey, and it's often very difficult to know what to do. So, he launched the newsletter as a channel to share with all the founders trying to navigate the challenging landscape.
Build
How did Michael Houck build the initial version of Houcks Newsletter?
Here is a breakdown of the tools Michael used to build Houck's Newsletter:
- Beehiiv — Content writing Writing
- Passionfroot — Sponsorships
- Sparkloop — Growth
- Tweet Hunter — Twitter campaigns
- Carrd — Lead Magnet and custom landing page
- Stripe — Payments
Growth
What is the growth strategy for Houcks Newsletter?
Michael Houck leveraged social media, lead magnets and a bit of paid ads to grow his subscriber base.
Social Media
- A good number of Houck's Newsletter early subscribers came from Houck's social media posts. Houck Leveraged his sizable Twitter (X) and LinkedIn following for content marketing and drove traffic to his newsletter by adding CTAs in posts.
I was able to do a lot of content marketing on there and get a lot of my first couple thousand subscribers just from putting a CTA at the end of my threads on X or in the in the comments to my Carousel posts on LinkedIn . — Michael Houck (Source
Lead Magnets
- He posted content on Twitter (X) and asked followers to comment in exchange for a valuable resource. This interaction also subscribed them to his newsletter.
embed:tweet Houck's tweet illustrating how he used lead magnets to grow subscribers list
Paid Ads
- Michael ran paid ads on Facebook, Instagram, and Twitter to attract subscribers.
Pricing
How does Houcks Newsletter price their products?
The pricing plans are $15 per month or $150 per year.
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More about Houcks Newsletter
Who is the owner of Houcks Newsletter?
Michael Houck is the founder of Houcks Newsletter.
When did Michael Houck start Houcks Newsletter?
2022
What is Michael Houck 's net worth?
Michael Houck 's business makes an average of $66K/month.
How much money has Michael Houck made from Houcks Newsletter?
Michael Houck started the business in 2022, and currently makes an average of $792K/year.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
