How Stephanie Built Hopewell Heights YouTube Channel To $20K ARR in 18 Months
Hopewell Heights is a Home Cooking, Homesteading, & Homemaking YouTube Channel.
Who is Stephanie?
Stephanie is the creator of Hopewell Heights, a vlog about homesteading and lifestyle. Before starting her vlogging journey, Stephanie worked as a registered nurse and a lactation educator. Now, she is a full-time homemaker and homesteader living with her husband and children on a family farm in the Midwest.
What problem does Hopewell Heights solve?
How did Stephanie come up with the idea for Hopewell Heights?
Stephanie got the idea to start her YouTube channel in the spring of 2022 after transitioning from a night shift nurse and homeschooling her kids to staying at home full-time following the birth of her fourth baby.
Having previously taken courses on blogging and starting a YouTube channel, along with managing a small Instagram following, she finally found the time and energy to put her skills and knowledge into action. This led her to launch her YouTube channel to explore new opportunities.
How did Stephanie build the initial version of Hopewell Heights?
Stephanie built her YouTube channel by first reviewing the course she had previously taken and ordering basic beginner equipment. She then planned the type of content she wanted to film and got to work.
She published her first video on July 7, 2022, and consistently posted two new videos each week. Her efforts paid off when her channel was monetized just two months later, in September 2022, marking a significant milestone in her journey.
Tools She Uses For Her YouTube Video:
- Thumbnails and Graphics: CANVA (FREE)
- Video Editing: iMovie
- Creating & Editing Shorts and Reels: SPLICE APP
- Researching Video Titles & Topics: TUBEBUDDY
- Planning Content & Communicating with my VA: TRELLO
What was the growth strategy for Hopewell Heights and how did they scale?
Stephanie adopted an organic growth strategy for her YouTube channel by closely aligning her content with the interests of her audience. She concentrated on creating and sharing videos that resonated deeply with her existing viewers until one day, her video went viral.
This approach not only helped maintain the relevance and engagement of her content but also ensured a steady growth of her audience by attracting viewers genuinely interested in her video topics.
In April of 2013, I had a video go viral, and this video is still viral; it still gets tons of views. There are lots of times when this is still the number one video every month, and it is my homemade laundry soap video—something that I didn't even know if people would care about. — Stephanie (Source)
Discover Similar Business Ideas Like Hopewell Heights
Episode Ninja is a successful side project that has steadily grown, currently making over $1,000 in revenue per month from advertising and TV streaming affiliate programs and with steady traffic of over 200,000 unique visitors a month, providing a great example for founders starting their own businesses.
A DIY and renovations blog called Grandma's House DIY, founded by Tarah Wolff, is bringing in around $2,000 a month, and has grown to average 40k monthly sessions with around 70k monthly page views, through consistent posting and promotion on niche websites.
More about Hopewell Heights:
Who is the owner of Hopewell Heights?
Stephanie is the founder of Hopewell Heights.
When did Stephanie start Hopewell Heights?
2022
What is Stephanie's net worth?
Stephanie's business makes an average of $2K/month.
How much money has Stephanie made from Hopewell Heights?
Stephanie started the business in 2022, and currently makes an average of $24K/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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