How Jorn van Dijk Built Framer To a $24M ARR Business
Framer offers an all-in-one, no-code platform for designers and developers to turn designs into live websites.
Who is Jorn van Dijk?
Jorn van Dijk is the co-founder and CEO of Framer a low-code design tool for web builders. Prior to starting his entrepreneurship journey, Jorn worked fulltime as a Product designer at Made by Sofa and Facebook. After leaving Facebook, he focused on building framer and started Festina an investment firm.
What problem does Framer solve?
How did Jorn come up with the idea for Framer?
Jorn came up with the idea of Framer after working with his co-founder at a company called Sofa, which they founded in 2006. Initially, they focused on building Mac apps but had to rely on agency work for major clients to fund their projects.
After gaining valuable experience, including working on the first native Facebook mobile app for iPhone, Jorn and his co-founder decided to leverage their combined expertise from Sofa and Silicon Valley to create a new startup. This led to the founding of Framer, aimed at building a lasting company for the next two decades.
How did Jorn build the initial version of Framer?
After leaving his role as one of the early product designers at Facebook, Jorn co-founded Framer in 2014, which was then a prototyping tool. Then, it was a JavaScript library, relying heavily on code to produce prototypes.
With numerous calculated iterations, Framer became an all-in-one prototyping and website design tool over time. With the launch of Framer X in 2018, the team introduced the ability to use and build your react components in Framer.
Then, in 2022, Framer went the distance. It launched the new Framer (FKA Framer Sites), a package of features that offered anyone the opportunity to create and launch full-blown, no-code websites (with rich features like breakpoints and a CMS) from a design canvas in Framer.
How did Jorn launch Framer and get initial traction?
Framer launched on Product Launch in 2014 and has since done more than 50 launches.
What was the growth strategy for Framer and how did they scale?
Framer used Product Hunt launches to reach more of their target audience along the way.
What's the pricing strategy for Framer?
Framer offers a free plan and 4 priced plans: - Mini @ $5 per site per month - Basic @ $15 per site per month - Pro @ $30 per site per month - Enterprise Custom pricing with annual billing
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More about Framer:
Who is the owner of Framer?
Jorn van Dijk is the founder of Framer.
When did Jorn van Dijk start Framer?
2014
What is Jorn van Dijk's net worth?
Jorn van Dijk's business makes an average of $200K/month.
How much money has Jorn van Dijk made from Framer?
Jorn van Dijk started the business in 2014, and currently makes an average of $2.4M/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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