How Russy Perry Built Design Pickle to $2M ARR in 2 Years
Design Pickle is a subscription-based creative services company that offers a variety of design services, including graphic design, custom illustrations, presentation design, and motion graphics.
Design Pickle Revenueπ
Who is Russy Perry?π
Russ Perry is the CEO and founder of Design Pickle a subscription-based productized service that offers unlimited graphic design support. Prior to starting Design Pickle, Russ was a creative consultant at Disruptive Digital. Russ studied Industrial Design and Human Communications at Arizona State University.
What problem does Design Pickle solve?π
Developers and business owners are looking for affordable, fast, and efficient graphic design tools.
How did Russy come up with the idea for Design Pickle?π
While running a consulting business, Russ Perry needed a way for his clients to get design work done while he was traveling to other offices.
Therefore, he created the framework for Design Pickle so his clients could request new designs. The requests would be fulfilled by a remote team and initially delivered to him, after which he would review and send them to his clients in the evening.
Realizing the success of this process and the high level of client satisfaction, he recognized the potential in an on-demand design service.
Motivated by the need to support his family and having studied the SaaS (Software as a Service) business model through various books and podcasts, he transformed the system into a subscription-based service. This allowed clients to make unlimited design requests for a fixed monthly fee.
How did Russy build the initial version of Design Pickle?π
Design Pickle's tech stack comprises platforms supporting various tasks, including UI/UX design, prototyping, graphic design, and video editing, offering users an all-in-one solution specifically designed to streamline the creative process.
What was the growth strategy for Design Pickle and how did they scale?π
- Email Outreach: Russ hustled by exporting his LinkedIn contacts and emailing them to promote his new service. This extensive outreach was a fundamental part of his initial strategy.
- Writing Blog Posts: He coordinated a guest blogging strategy, writing posts for various blogs, even those unrelated to design. This approach helped him reach diverse audiences and create visibility for Design Pickle.
- Publicity stunt: At the Infusionsoft tradeshow in Arizona, Russ dressed up as a pickle and handed out pickles from a Mexican popsicle cart, which he had branded with Design Pickle logos. This creative and engaging strategy helped him gain attention and build connections.
What's the pricing strategy for Design Pickle?π
Design Pickle offers 3 plans:
- Graphics Pro @ $1124/Month
- Graphics Premium @ $1754/Month
- Customized Power Plan
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More about Design Pickle:π
Who is the owner of Design Pickle?π
Russy Perry is the founder of Design Pickle.
When did Russy Perry start Design Pickle?π
2015
What is Russy Perry's net worth?π
Russy Perry's business makes an average of $1.75M/month.
How much money has Russy Perry made from Design Pickle?π
Russy Perry started the business in 2015, and currently makes an average of $21M/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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