How Arie Stavchansky Built DataClay To $1.4M ARR
DataClay provides video customization software for motion, graphic designers, and post-production professionals, allowing them to easily customize professionally produced video templates using external data sets.
DataClay Revenue
About The DataClay Founder
Who is Arie Stavchansky?
Arie Stavchansky is the founder and CEO of DataClay. Arie is a multidisciplinary professional with experience in coding software applications, web application design, and development.
He holds a PhD in Digital Media Studies and Production from The University of Texas at Austin. He also holds a Master of Design in Interaction Design from Carnegie Mellon University and a B.S. in Radio, Television, and Film from UT Austin. After completing his Ph.D., he taught graduate and undergraduate students.
Before launching DataClay, he worked at LeadingReach as the Director of Engineering.
About The Business
Idea
How did Arie Stavchansky get the idea for DataClay?
Arie comes from a background in visual effects design and motion graphics.
He has worked with studios in Los Angeles, Chicago, and Austin, Texas, creating content. During his time in the industry, he noticed that many producers he worked with had to revise content for multiple languages, which was a tedious task.
As a solution, he developed software to automate this process for video producers.
Build
How did Arie Stavchansky build the initial version of DataClay?
Arie created a beta version, which he released to industry professionals. They appreciated the approach and recommended additional features. He developed a generalized product that people could install and eventually documented it. He connected with some resellers who sold the software licenses.
- A snapshot of an earlier version of the Dataclay landing page.*
Growth
What is the growth strategy for DataClay?
Arie partnered with a New York-based software reseller that focused on broadcasters and high-end video post-production facilities. The reseller featured the product on their site, enabling DataClay to sell their software.
After noticing that customers were making purchases, DataClay set up a storefront on its domain and began social media marketing efforts to drive traffic to its site. social media updates included feature releases, promos, and general product updates.
An example of a regular feature release update
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More about DataClay
Who is the owner of DataClay?
Arie Stavchansky is the founder of DataClay.
When did Arie Stavchansky start DataClay?
2014
What is Arie Stavchansky's net worth?
Arie Stavchansky's business makes an average of $92K/month.
How much money has Arie Stavchansky made from DataClay?
Arie Stavchansky started the business in 2014, and currently makes an average of $1.1M/year.
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