Casino Guru

How Jan Kovac Built A $700K/Month Website About Casinos

Jan Kovac
Founder, Casino Guru
$773K
revenue/mo
2
Founders
54
Employees
Casino Guru
from Bratislava
started June 2015
$773,000
revenue/mo
2
Founders
54
Employees
market size
$17B
avg revenue (monthly)
$77.5K
starting costs
$11.7K
gross margin
90%
time to build
210 days
growth channels
SEO
business model
Subscriptions
best tools
Instagram, Ahrefs, Canva
time investment
Full time
pros & cons
39 Pros & Cons
tips
9 Tips
Discover what tools recommends to grow your business!
Discover what books Jan recommends to grow your business!

Casino Guru assists online poker and casino players with making informed decisions in the world of online casinos.

Monthly Revenue
$773K
Starting Costs
$150K
Score
93 🔥
Founders
2
Employees
54 (est.)
Monthly Traffic
778,926
Profitable
Yes
Days To Build
300
Year Started
2015
Customer
B2B
Revenue Per Visitor
$0.99

Casino Guru Revenue

Casino Guru Growth Timeline
  1. Casino Guru hits $8.4M in revenue [source]
  2. Casino Guru hits $9.28M in revenue [source]
  3. Casino Guru hits $9.28M in revenue [source]

Who is Jan Kovac?

Jan Kovac is the co-founder of Casino Guru, an online platform that assists players in making informed decisions.

Jan is an experienced software developer who worked as a lead server developer for an online casino before co-founding Casino Guru.

He has extensive knowledge of the gambling industry and leveraged it to create the premier information resource for online casino players worldwide.

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What problem does Casino Guru solve?

How did Jan come up with the idea for Casino Guru?

Casino Guru, a website about online casinos, was started by a software engineer and a graphic designer who believed in the power of SEO.

Despite a slow start with only 50 organic visitors per week, they persevered and eventually achieved rapid growth, becoming the world's third most visited website in their segment with over $500k/month in revenue.

They continue to expand their offerings and diversify their brands to mitigate risk in the future.

How did Jan build the initial version of Casino Guru?

The co-founders are software developers and the process of developing the website was pretty simple for them.

Jan worked with a design specialist who helped to complete the website’s design.

The team created a system that models all relations and information about online casinos as structured data to ensure proper display to website visitors.

This has enabled the team to be flexible and agile in changing how the website looks and works.

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Casino guru Initial Design

What was the growth strategy for Casino Guru and how did they scale?

SEO is the leading traffic source — Visitors search for information on search engines and find Casino Guru through search results.

They rank top for the following keywords:

  • Free bet royalstarcasino
  • Dr. Frankenstein slot machine play
  • Gratogana casino

Natural monetization via affiliate business model — Most online casinos have affiliate programs, and visitors often follow their recommendations.

What platform/tools does Casino Guru use?

Social Media
Seo

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More about Casino Guru:

Who is the owner of Casino Guru?

Jan Kovac is the founder of Casino Guru.

When did Jan Kovac start Casino Guru?

2015

What is Jan Kovac's net worth?

Jan Kovac's business makes an average of $773K/month.

How much money has Jan Kovac made from Casino Guru?

Jan Kovac started the business in 2015, and currently makes an average of $9.28M/year.

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