Our Onboarding SaaS Will Hit $1.5M This Year

Hello! Who are you and what business did you start?

I'm Jacob, originally from Denmark. I’ve lived in a few different countries in the past 20 years, but I consider Malta home.

I’m the CEO and Founder of Binderr, which is a client onboarding software for accountants, lawyers and financial services.

What's your backstory and how did you come up with the idea?

My first business was a food delivery website launched in 2012, which was a relative success in local terms. We managed to grow it to €1m of ARR before turning the focus to my second venture, which was as a franchise owner of Bolt in three countries. We built Bolt into a leading taxi and food delivery company across Malta, Tunisia and Cyprus. The business was sold for 8 figures in 2022, which led me to my latest venture - Binderr.

The original idea for Binderr was an accounting app to serve the thousands of self-employed drivers and couriers we worked with at Bolt. That didn’t work out so well. Charging self-employed people €20/mo for a product that cannot scale across jurisdictions because every tax system is so different is a challenging business model.