Balsamiq

My Wire-framing SaaS Is Still Bootstrapped And Making $6.6M/Year [Update]

Giacomo (Peldi) Guilizzoni
Founder, Balsamiq
$550K
revenue/mo
1
Founders
29
Employees
Balsamiq
from Bologna, Emilia-Romagna, Italy
started June 2008
$550,000
revenue/mo
1
Founders
29
Employees
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Hello again! Remind us who you are and what business you started.

I am the founder and CEO of Balsamiq, the low-fidelity wireframing tool that helps anyone acting like a designer communicate, share, and collaborate on their product ideas. Our tool is most useful for founders, product managers, business analysts, developers, and marketers—all people whose jobs require them to sketch out ideas for features, landing pages, and customer experiences.

We’ve found that some UX designers and design students use Balsamiq in their early-stage thinking too. Balsamiq is entirely bootstrapped, and I’m proud to say we’ve been around for 16 years and counting.

I officially started Balsamiq in 2008,but began work on the idea back in 2007—when I was working as an engineering lead at Adobe. We’d just started using Confluence, and it helped us completely transform documentation across the company. After some time, a product manager I worked with expressed her frustration with current visualization tools.

She needed to put her vision into a feature spec, but didn’t have the time to learn Photoshop. This was before design tools exploded in the market, and I realized there was nothing out there that...

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