This big thing happened... but here's what happened next
Facebook
Updated: March 13th, 2025

The Post

  • Title/Hook: This big thing happened... but here's what happened next
  • Format: Repurpose a shorter version of a blog post or newsletter
  • Impressions: 400000
  • How many followers they had at the time: 17000

article

Check out the post -> link

Why it works

Why it works

"He's basically posting a shortened version of a longer newsletter post.

Essentially teasing and testing to see if this format will work. He gives an explanation here about what he does with these posts.

Lesson: Facebook still might be an untapped attenioneering platform, surprisingly."

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.