How Laurent Malka Built AnyTrack To $230K ARR in 2 Years
AnyTrack is real-time ad-tracking software that enables digital marketers to easily track, attribute, and sync conversions with their Ad Managers.
AnyTrack Revenue
Who is Laurent Malka?
Laurent Malka is the Co-Founder of AnyTrack.io, a platform that allows marketers to effectively use data and expand advertising to improve return on ad spend (ROAS). With over 15 years of entrepreneurial experience in online advertising, he holds a degree in Economics from the University of Geneva.
What problem does AnyTrack solve?
Digital marketers understand that conversion tracking can be a real pain.
How did Laurent come up with the idea for AnyTrack?
Laurent recognized the persistent and growing challenges marketers face in conversion tracking. He realized that existing tools were inadequate for handling the complexities of modern conversion tracking.
This insight led him to create a platform that could seamlessly integrate and orchestrate marketing data flows across any marketing stack, addressing the conversion tracking challenges marketers faced.
How did Laurent build the initial version of AnyTrack?
The platform is built around two components:
- JS TAG: A tag that users add to their website's <head> , which will magically track and tag all their affiliate links and form submissions, and sends these events to user's marketing tools.
- Conversion API: An API that fetches or receives conversion data from affiliate networks and syncs the conversion data with marketing tools via API.
How did Laurent launch AnyTrack and get initial traction?
AnyTrack launched on Product Hunt in 2022.
What was the growth strategy for AnyTrack and how did they scale?
AnyTrack founders adopted a "build in public" approach, publicly announcing new feature releases on Indie Hackers, Twitter, and their blog. They also engaged with different online communities, drawing users' attention and launching on Product Hunt.
embed:tweet AnyTrack feature release update on X
What's the pricing strategy for AnyTrack?
AnyTrack offers three pricing plans:
- Basic @ $50/Month
- Personal @ $150/Month
- Advance @ $300/Month
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More about AnyTrack:
Who is the owner of AnyTrack?
Laurent Malka is the founder of AnyTrack.
When did Laurent Malka start AnyTrack?
2019
What is Laurent Malka's net worth?
Laurent Malka's business makes an average of $18.9K/month.
How much money has Laurent Malka made from AnyTrack?
Laurent Malka started the business in 2019, and currently makes an average of $227K/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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