Anvil

Generating $200K/MRR Automating Paperwork

Mang-Git Ng
Founder, Anvil
$200K
revenue/mo
2
Founders
29
Employees
Anvil
from San Francisco, CA, USA
started July 2018
$200,000
revenue/mo
2
Founders
29
Employees
market size
$6.23B
avg revenue (monthly)
$293K
starting costs
$18K
gross margin
90%
time to build
270 days
growth channels
Word of mouth
business model
Subscriptions
time investment
Full time
pros & cons
40 Pros & Cons
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Anvil is a data-driven document automation platform offering users all the software, integrations, and resources to build sophisticated document workflows.

Monthly Revenue
$200K
Score
95 πŸ”₯
Founders
2
Employees
29 (est.)
Monthly Traffic
21,000
Profitable
Yes
Year Started
2018
Customer
B2B & B2C
Revenue Per Visitor
$9.52

Anvil Revenue

Anvil Growth Timeline
  1. Mang-Git Ng starts the business [source]
  2. Anvil hits $1.3M in revenue [source]
  3. Anvil hits $2.4M in revenue [source]
  4. Anvil hits $2.4M in revenue [source]

Who is Mang-Git Ng?

Mang-Git Ng is the CEO and founder of Anvil Foundry, a venture-backed company that offers customizable, embeddable, and scalable components to replace paper forms, document generation, and e-signatures.

Mang-Git is passionate about creating software solutions that help product teams build and automate paperwork. Before founding Amvil, he worked as a senior software engineer at Flexport.

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What problem does Anvil solve?

Manual paperwork can be time-consuming and frustrating.

How did Mang-Git come up with the idea for Anvil?

In 2017, Mang-Git and his partner were applying for a mortgage to purchase an investment property. They experienced significant frustration with the mortgage application process, which primarily involved exchanging PDF documents with mortgage officers via email.

At that time, he was also working at Flexport and there was a lot of manual work involved.

This led to an "aha" moment for him, where he recognized that transitioning all the paperwork to online forms could alleviate this substantial pain point.

How did Mang-Git build the initial version of Anvil?

Mang-Git and his co-founder, Ben, spent months interviewing entrepreneurs in the financial services sector. Once confident that they were solving a real problem, they built their initial product.

Their initial product was a simple program that took data from a web form and filled it out into a PDF and vice versa.

What was the growth strategy for Anvil and how did they scale?

Anvil's most effective growth channels are SEO and content marketing.

The Anvil team invested a substantial amount of time in understanding what their typical customers search for and their pain points.

They created content based on the keyword research report to help them rank high for strategic keywords. In addition to SEO, they also acquire customers through word of mouth, and they actively engage with their audience on Twitter.

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What's the pricing strategy for Anvil?

Anvil offers 2 plans:

  • Maker plan is great for individuals and developers with low volume looking to fill, generate, and sign PDFs. Only pay for what you use.
  • Custom plan perfect for product teams and enterprises that need a fully customizable solution.

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More about Anvil:

Who is the owner of Anvil?

Mang-Git Ng is the founder of Anvil.

When did Mang-Git Ng start Anvil?

2018

What is Mang-Git Ng's net worth?

Mang-Git Ng's business makes an average of $200K/month.

How much money has Mang-Git Ng made from Anvil?

Mang-Git Ng started the business in 2018, and currently makes an average of $2.4M/year.

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