Age of Miniatures

How Peter Thuborg Turned His Hobby Into A $8K/Month Blog

Peter Thuborg
$8K
revenue/mo
1
Founders
Age of Miniatures
from
started January 2017
$8,000
revenue/mo
1
Founders
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Age of Miniatures helps board game players get started with playing miniature games and painting miniatures.

Monthly Revenue
$8K
Starting Costs
$200
Score
95 ๐Ÿ”ฅ
Founders
1
Monthly Traffic
266,000
Profitable
Yes
Year Started
2017
Customer
B2C
Revenue Per Visitor
$0.03

Who is Peter Thuborg?

Peter Thuborg is the creator of Age of Miniatures, a blog that assists board game players in mastering their favorite games.

Peter, who is a miniature hobbyist and an avid gamer, studied philosophy at Aarhus University for six years.

Peter worked full-time as an education consultant at a university but later quit to pursue entrepreneurship full-time.

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What problem does Age of Miniatures solve?

A lot of novice players face difficulties while playing games and often need help with similar questions.

How did Peter come up with the idea for Age of Miniatures?

Peter noticed the business opportunity when the new version of Warhammer came out.

Many first-time players struggled with the game and sought answers to similar questions.

Peter started a blog to address their concerns and posted it on a website in 2017.

To his surprise, the one-page website started receiving 1000 organic Google search visits per month within a few months of its launch. This unexpected traffic made it clear to Peter that he had a viable business opportunity.

How did Peter build the initial version of Age of Miniatures?

Peter chose WordPress as the platform to create his website due to its vast collection of premium plugins, making it an easy and ideal solution for beginners.

He began writing articles and publishing them on his WordPress website, immediately attracting traffic.

To create affiliate-based websites, he uses the Lasso plugin and Geniuslink to geo-target his links.

To expand his content, Peter posted a job ad on his website's banner to recruit a team of talented writers interested in his niche.

His team of writers produces content that they would genuinely love to read, and that helps people solve specific problems they are facing.

What was the growth strategy for Age of Miniatures and how did they scale?

Peters's main customer acquisition channel has been organic searches on Google. Thus, he creates an average of five posts on his website, a strategy that has helped him drive traffic to his website.

His website ranks for the following keywords:

  • Warhammer the Old World
  • Frosthaven short rest
  • Genestealer kill team

He ensures his on-page SEO is excellent and relies on link building and topical authority to surpass his competitors.

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More about Age of Miniatures:

Who is the owner of Age of Miniatures?

Peter Thuborg is the founder of Age of Miniatures.

When did Peter Thuborg start Age of Miniatures?

2017

What is Peter Thuborg's net worth?

Peter Thuborg's business makes an average of $8K/month.

How much money has Peter Thuborg made from Age of Miniatures?

Peter Thuborg started the business in 2017, and currently makes an average of $96K/year.

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