Media Scaling

How I Built a $5M/Year Social Media Firm

March 27th, 2025

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About
Business

Logan Forsyth

Founder, Media Scaling

$450K

revenue/mo

Founders

Employees

Media Scaling

mediascaling.com

from Los Angeles, CA, USA

started February 2023

$450,000

revenue/mo

Founders

Employees

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Who are you and what business did you start?

Logan Forsyth is the Co-Founder and Co-CEO of Media Scaling where they guarantee top personal brands, podcasts, and creators up to 1B real, organic views in the first 180 days working with them.

With a team of over 100 people, they've generated more than 5B organic views, posted more than 500,000 times, and gained over 137M followers and subscribers for their clients.

Over the last 2 years, Logan and his team have:

Generated 5 billion+ organic views for clients

Grown 24M followers and subscribers across platforms

Posted 500,000+ pieces of content for clients

Helped brands like Fashion Nova, Pray.com, Tai Lopez, Marie Forleo, and Grant Cardone generate millions in online sales

Been recognized in publications like CEO Weekly and US Insider

Today we bring in $350k-$500k/mo. Pacing to pass $1M/mo by end of year.

How do you come up with the idea for Media Scaling?

How did you come up with your business idea?

My partner Spencer built the sub-account network internally for Iman Gadzhi starting in July 2022. In the first 4 months they generated 449M views, and in the first year his Youtube channel grew from 340k subscribers to over 3.5M subscribers. I saw the potential in this and we decided to commercialize it and sell this as a service to market-leading personal and consumer brands.

How did you know this was the right idea to work on?

449M views in 4 months is massive - bigger numbers than the Super Bowl which advertisers pay $6M-$8M for a 30 second ad placement. I knew there was immense value in this service for the right brands and nobody else in the market was doing this yet - we largely have pioneered this new growth model for brands.

Was there an “aha” moment?

Seeing the massive growth for Iman Gadzhi. This was inspired from Andrew Tate - how he went from unknown to the most Googled person on the planet in less than 6 months largely by having an army of accounts constantly posting his content across social platforms.

How was this different from other business ideas you had?

It's a unique, new-to-market growth model with huge potential for market-leading brands and we have been first movers on it.

What is your expertise/background related to your business?

I have been in digital marketing for 9 years, getting started by constantly investing in courses, programs, masterminds, and events in the space.

How did you validate your idea?

After modeling out projections and internal economics for the business, we took it to market and closed a $35k/mo retainer deal with the second sales call that we took.

How did you launch Media Scaling and get initial traction?

How did you 'launch' the business? How did you tell the world you were in business?

We started through cold email outreach and referral partners from our existing network.

What tactics or strategies did you use to get the word out?

Cold email and referral partners.

How did people respond to your launch? (whether it was online or in-person, what did people say?)

The response was very positive and effective - we were extremely targeted of only reaching out to people who were the perfect fit for this and had an incredible offer that nobody had ever seen before of 100M views in 90 days guaranteed.

What lesson did you learn from your launch? What would you do the same or different?

It was more validation from what we already knew rather than lessons learned. I really wouldn't do anything differently - our launch strategy worked great.

Share the story behind making your first dollar or making your first sale.

Our first sale was a $35k/mo retainer. We used this as our start up cost to then go and hire 12 people. Within our second month of business we were already at $70k/mo gross revenue with a team of over 20 people to fulfill on our services. Our first sale was through a referral introduction then we closed the deal over a Zoom call.

How did you attract your first few clients?

Cold email and referral partners.

How long did it take to make your first dollar? (1 day? 2 months? 5 months?)

Less than 2 weeks of starting outreach through cold email and referral partners.

What lessons did you learn about yourself or the business?

The biggest cheat code in business is having an incredible offer with a guarantee to back it up, then being very targeted on the ideal client profile you reach out to and bring onboard.

What was the growth strategy for Media Scaling and how did you scale?

How have you grown your business? What tactics or strategies have you used to get more customers? (SEO, social media, PR, newsletters, knocking on doors, etc. be as specific as possible)

Referral partners, word-of-mouth, targeted outreach, organic social media content, podcasts.

What channels have you used to grow your business? (Twitter, Reddit, newsletter, media, Facebook, etc.) Why did you use this channel?

Podcasts, Instagram, Facebook, YouTube, TikTok, Snapchat, LinkedIn, X. All these platforms are incredibly effective with short-form content which is what we specialize in. Every short-form video you post across each platform gets 50-99% targeted non-follower reach, meaning the more you post quality content, the more you grow through targeted non-follower reach using the same interest data the platforms use for advertising.

Share a real example of a strategy or tactic you used to grow your customer base.

Sending targeted cold emails with the subject line "100M views guaranteed" ← this got 80% open rates which is very high for cold email.

Why did this strategy/tactic work? What can readers learn from your experience?

Create an undeniable offer with a guarantee to back it. Get very specific on the ideal client/customer profile who is the best fit for this. Get your offer in front of them consistently every way you can - email, LinkedIn, DMs, calls, ads, content, etc.

Do you have any recommendations on how aspiring entrepreneurs can grow their business?

The bigger the problem you solve, the more value you create. Use your experience to solve the biggest problem you can. Then follow the same steps I outlined above.

What were the biggest lessons learned from building Media Scaling?

Advice / Through starting the business, have you learned anything particularly helpful or advantageous?

Mistakes/poor decisions you made, missed opportunities, things you got blindsided by, things that were hard for you to do, things you had to learn, other challenges/obstacles.

We gave too big of guarantees to a few people earlier on that put us into work-for-free periods which really hurt profits, even when we still crushed it in compared to their results before working with us. Doing this also set expectations of overpromising, underdelivering which we never want to do. Our onboarding also wasn't as streamlined as it needed to be. No immediate welcome call after making payment and didn't have a step-by-step onboard process outlined that gives full clarity to clients coming onboard. Our reporting systems weren't as good in the beginning - we've now done a much better job of helping our clients see the full value of our service in our reporting. We have also gotten much better at recruiting/hiring and bringing on the best talent - this wasn't the case with every role right at the start of the company.

Good decisions you made (e.g. marketing, partnerships, etc)

Our launch strategy, the offer we started with, being very targeted with our ideal client profile, constantly learning and investing into mentorship, hiring great people from the start.

Forces out of your control that helped, i.e. luck, timing, trends

Timing - being a first-mover on the strategy with a high growth industry and growth strategy.

The lessons you learned, and how you applied them (or could have applied them)

More than anything else, success in business is all about recruiting and assembling a team of the best people. We have gotten very good with extremely detailed processes for recruiting, interviewing, hiring, onboarding, training, and going live with clients. There is also immense value in growing a personal brand - the sooner you do this, the better.

Helpful habits/abilities/skills that you possess

Operating off the theory of constraints. Focusing on highest leverage activities. Delegating through great talent. Being very organized and living off my calendar minute by minute. Deep work daily. Constantly learning and studying to improve. Using AI and chatGPT as a second brain.

Your top tips and learnings; things that might not be obvious

Use AI for everything - brainstorm with it for every question, system, and process in the business. Build a culture of your entire team using AI to improve efficiency, quality, and resourcefulness across the board. Implement it in every system you can.

Mistakes you often see other people making

The no. 1 mistake is people not having a guarantee on their offer(s). No. 2 mistake is not being clear enough on your ICP (ideal client/customer profile). No. 3 mistake is not focusing / valuing recruiting top-level talent enough and taking too long to delegate through team. You should not look at hiring team members and salary as an expense but rather the highest leverage investment vehicle for growth. No. 4 mistake is thinking too short-term. We are going to beat all our competition because we are in this for the next 50+ years.

Our goal is to build Media Scaling into the No. 1 marketing firm in the world. This is not a short-term game for me and we have the vision of building up Media Scaling for the next 50+ years and keeping tunnel vision focus.

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