softr

How Softr Built a 35,000-User No-Code Platform in 1 Year

February 4th, 2025

Softr offers a user-friendly platform for creating custom websites and web applications through a simple drag-and-drop interface, eliminating the need for coding expertise.

Founded By

Mariam Hakobyan

Days To Build

Score

Founders

Monthly Traffic

703K

Profitable

Yes

Days To Build

Year Started

2019

Customer

B2B & B2C

Founded By
Mariam Hakobyan: Days To Build
30: Score
96

Founders
2: Monthly Traffic
703K: Profitable
Yes

Days To Build
30: Year Started
2019: Customer
B2B & B2C

Who is Mariam Hakobyan?

Mariam Hakobyan is the co-founder and CEO of Softr, based in Berlin, Germany. Before becoming an entrepreneur, she had a career as a software engineer and director of engineering, focusing on building software products and leading engineering teams. Originally from an engineering background, Mariam is passionate about technology, design, and democratizing software building.

What problem does softr solve?

Softr enables people without technical skills to create customized web applications, saving them from the daunting, expensive, and time-consuming process of learning to code or hiring developers. This opens up opportunities for startups and individuals who need to quickly build and test their ideas without significant financial risk.

Softr Homepage

Founder-Market Fit

Skills

What skills did Mariam Hakobyan have that led to their success?

No Code

How did Mariam come up with the idea for softr?

As an experienced engineer who grew frustrated with the repetitiveness of software development, Miriam started brainstorming ideas for her next venture after leaving her job. She noticed a significant gap in the market: despite the growing demand for software engineers, many people found coding to be a challenging and time-consuming task. This observation sparked the idea of creating a platform that could make building software accessible to everyone, regardless of their technical skills.

Miriam initiated her exploration by joining an incubator program, where she refined her business idea through collaboration and research. She saw the potential of no-code tools during this period, identifying them as a practical solution to the global shortage of software engineers. With a co-founder facing similar challenges in the tech industry, they set out to develop a platform providing ready-to-use building blocks for software creation.

Before fully pursuing the idea, Miriam conducted market research and validated the concept by engaging with potential users and exploring existing no-code tools. Her engineering background helped her analyze the limitations and strengths of such tools. Feedback and insights from early testers guided the refinement of Softr, ensuring it addressed real-world needs while remaining user-friendly and intuitive. This iterative process was essential in overcoming initial challenges and led to the successful development of Softr, a platform that democratizes software building for non-coders.

How did Mariam Hakobyan build the initial version of softr?

Softr was built with a focus on simplicity and functionality, using Airtable as the initial backend. Mariam Hakobyan and her team crafted Softr to enable users to build web apps without code by employing a Lego-like approach where complex functionalities are modular building blocks. The development process spanned several months, with the first basic version launched as a website builder. The team faced challenges primarily in ensuring that the platform was intuitive yet powerful enough, which involved iterative feedback from the initial user base and continuous refinement. The product development wasn't without its hurdles, such as addressing skepticism about scalability and usability, but the focus on reducing the learning curve and addressing common developer pain points led to Softr's successful creation.

What were the initial startup costs for softr?

Funding: Softr raised $13.5 million in a Series A funding round.

How did Mariam launch softr and get initial traction?

Product Hunt

Softr was featured as the #1 Product of the Day,

Softr PH launch in 2020

What was the growth strategy for softr and how did they scale?

Community and Word of Mouth

Softr emphasized the power of community engagement and word of mouth to drive its growth. The founders actively participated in no-code and tech communities to share their progress, gather feedback, and iterate on their product. By fostering relationships within these communities, they built trust and generated excitement around Softr. They capitalized on inbound interest from potential users and leveraged existing customer networks to spread the word about their platform.

Why it worked: The no-code community thrives on sharing and collaboration. By immersing themselves in these circles, Softr tapped into a highly engaged audience that appreciated the straightforward approach to building software. The strong word-of-mouth marketing helped expand their reach and attract a mix of individual creators and business users who were excited about the possibilities Softr offered.

Product-Led Growth and Intuitive User Experience

Softr's growth is largely attributed to a focus on product-led growth, prioritizing an intuitive user experience that enables even non-technical users to build web applications quickly. By designing a platform that minimizes the learning curve, they encouraged more users to experiment and create, thereby expanding their user base organically.

Why it worked: An easy-to-use product lowers the barrier to entry for a greater number of users, driving adoption and retention. Softr's approach to product development reflects a clear understanding of user needs, making it simpler for individuals and businesses to see immediate results. This ease of use naturally encourages users to become advocates for the product, contributing to its growth.

Product Hunt Launches

Softr leveraged Product Hunt for several significant product launches. These launches helped generate substantial initial traction by reaching tech enthusiasts and early adopters interested in no-code solutions. Winning accolades on Product Hunt, such as becoming the number one of the month and even of the year, provided further validation and exposure.

Why it worked: Product Hunt is a platform known for its active community of tech enthusiasts who are eager to discover new and innovative products. Softr's successful launches on Product Hunt tapped into this audience, providing a boost in visibility and credibility. The recognition helped Softr capture the attention of potential users who value simplicity and innovation in software development.

Built-in Virality Through Free Plan and Branding

Softr offered a free version of their product with limited functionality, which still provided substantial value to users by allowing them to connect a custom domain. This approach not only attracted a wide range of users but also integrated a "Made with Softr" badge on free builds, creating a built-in virality loop as users shared their creations online, showcasing Softr's capabilities.

Why it worked: By offering a valuable free option, Softr removed initial cost barriers, encouraging widespread usage and experimentation. The branding element of the "Made with Softr" badge served as a subtle but effective marketing tool. As users shared their projects publicly, the badge acted as a silent promoter, helping to spread Softr's reputation and attract additional users seeking similar solutions.

What's the pricing strategy for softr?

Softr offers a freemium model with a Free tier providing basic features, while paid plans start at $29/month for the Starter plan, with advanced features such as User Authentication and Memberships available in the Professional plan at $79/month and the Business plan at $199/month.

Softr Pricing

What were the biggest lessons learned from building softr?

Iterate Based on Feedback: Softr's journey illustrates the importance of listening to user feedback and iterating quickly. They launched their product in a minimal version, gathered feedback, and continuously improved the platform based on real user needs.
Empower Non-Technical Users: The focus on building an intuitive platform for non-coders has been a cornerstone of Softr's strategy. By using a Lego-like approach with ready-to-use building blocks, Softr empowered users to create complex applications without needing deep technical skills.
Leverage Community Power: Community engagement has been vital to Softr's growth. By fostering a vibrant community where users feel heard and valued, Softr has managed to build a strong brand and product loyalty, turning users into champions for their platform.
Manage Rapid Growth with Support: When faced with an overwhelming number of support requests post-launch, Softr recognized the importance of scaling their team to manage user inquiries effectively, ensuring that customers felt supported and valued.
Test Monetization Early: Softr successfully validated their business model by offering a paid tier from the start. This early monetization strategy allowed them to gauge user willingness to pay, informing their business decisions and helping secure funding when needed.

What platform/tools does softr use?

Webflow
Platform

106 using

In this episode, Mariam Hakobyan gives us a deep dive into Softr.io, a platform for creating customized front-end solutions powered by Airtable.

Mariam Hakobyan
Entrepreneur First

1 using

That's how I joined an incubator, which is called Entrepreneur First, where essentially you start building some things, ideas, you start working with different people, etc.

Mariam Hakobyan
Product Hunt
Reviews

76 using

Well, before I have been working, I have started my career as a software engineer. For quite a long period of time, I worked as an engineer, built products for more than 10 years and loved all things, products, technology, design, etc.

Mariam Hakobyan
Stripe
Payments

720 using

You could also have Stripe payments. So you could also restrict specific content on the page, either on page level or block level based on logged in user status or different attributes of the user or the payable as well.

Mariam Hakobyan

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