1,000+ Clever Skin Care Product Line Names

Updated: January 19th, 2023

So, you've come up with the perfect skin care product line idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your skin care product line stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best skin care product line ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your skin care product line.

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Skin Care Product Line Name Generator

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Ideas

Catchy skin care product line name ideas

  • Iconic Skin
  • Pigmented
  • The Smeared
  • White Esthetic
  • Aenogon Makeup
  • Beautifly
  • PaleSkin
  • Enough Skin
  • Natural Tone
  • Easy Beauty
  • Goddess Glam
  • Full Makeup
  • Beauty & Beyond
  • Stretta Makeup
  • Bound Care
  • Genial Gleam
  • Bit Skin
  • The Beauty Exec
  • Fresh Beauty
  • Inner Rind
  • Precise Makeover
  • The Tanned
  • Real Beauty
  • The Fresh Face
  • The Enough Beauty
  • Glabrous Peel
  • Signature Skin
  • Skinnetic
  • Admirable Makeup
  • Little War Paint
  • Certain Cosmetic
  • Beauty Adore
  • The Mere Skin
  • Eugenicssmetic
  • The Transformation
  • Careaholic
  • Excellent Arts
  • Venture Skin
  • Wet Peel
  • Sallow Surface
  • The Golden Face
  • Intellect Care
  • Skin Fast
  • Brown Skin
  • Catalyst Skin
  • Subtle Shimmer
  • Greenish Glare
  • The Glabrous
  • The Pancake Makeover
  • Intrepid Skin
  • Physiological
  • The Dusky
  • Cultural Paint
  • True Esthetical
  • Hot Peel
  • Superficial
  • FacialCosmetic
  • CulturalMakeup
  • Golden Glints
  • Exotic Beauty
  • The Dry Scrape
  • Mez Makeup
  • The Skin Around
  • EliteChamp
  • EnoughMakeup
  • Intact Hide
  • Bella Beauty
  • Burst Beauty
  • Shiny Suture
  • Cutis Line
  • Omega Skin
  • Molecular Face
  • The Yellow
  • Commercial
  • The Tanning Cream
  • The End Ingredient
  • Lavender Loufah Sponge
  • The Final
  • Stub Group
  • Pure Provides
  • Application Place
  • Medicated
  • Lavender Lube
  • Sublimate Calamine Spot
  • Unscented
  • The Salicylic
  • New Marketplace Spot
  • Intermediate Intersection Group
  • Raw Marketplace Co
  • Pure Produces
  • The Cool
  • Coasting Lotion
  • Topical
  • CorticosteroidLotion
  • Appliance Place
  • Inevitable
  • Ultimate
  • LavenderLotion
  • Chaotic Product
  • BrokenSkin
  • Electronic Product
  • The Specific Marketplace
  • Marketing Trading Co
  • Damaged Pelt Spot
  • DarkSkin
  • FinishedProduct
  • Light Latte
  • Tonic Product

Creative skin care product line name ideas

  • Wet Peel Group
  • Abdominal Shin Pro
  • The Flawless Scrape
  • Pure Provides
  • Lubrication Collective
  • The Tanning Cream
  • The Commercial Ingredient
  • Ultimate Brand Spot
  • ExcessLotion
  • Particular Packaging
  • TopicalLotion
  • Merchandise Group
  • Principal Produces
  • Primary Proceeds
  • Smooth Scrape
  • The Excess
  • Inflamed
  • Intersection Pro
  • Bland Suntan Collective
  • Cold Scrape Co
  • The Specific Intersection
  • Cross Appliance Group
  • The Unique
  • The Shaving Sunscreen
  • The Crude
  • Redundant Peel Pro
  • OliveSkin
  • The Antibiotic
  • Lavender Laundry Detergent
  • Primary
  • The Solid
  • Thick Scrape Co
  • The Loose
  • The Tough
  • Clammy Bark Co
  • Sunscreen Collective
  • Lavender Lanolin
  • Primary Provided
  • Sunscreen Trading Co
  • Wares Spot
  • Application Place
  • Neurotic Product
  • Merchandise Spot
  • Bandwidth Production Place
  • The Typical
  • The Sallow
  • The Olive
  • The Finished Production
  • The Delicate
  • Marginal Ingredient Trading Co
  • Fragrant Application Pro
  • Wrinkled Bark Pro
  • Clean Scrape
  • The Homogeneous Ingredient
  • Scrotal Stub
  • The Partial
  • Normal Stub Collective
  • The Hot
  • Oily Scrape Group
  • The Oxid Lubrication
  • Damaged Pelt Spot
  • Adjacent Hide Pro
  • Oddest Product
  • Healthy
  • Creamer Group
  • The Animal Rind
  • Anodyne Lube
  • The Homogeneous Marketplace
  • Lube Trading Co
  • Glabrous Hide
  • The Synthetic
  • Mercurial Application Spot
  • Production Collective
  • Cross Ingredient Collective
  • Body Calamine
  • Lubricant Trading Co
  • Wet Abrade Spot
  • The Brown Pelt
  • Intermediate Wares
  • Lead Lubricant
  • The Pure
  • Boasting Lotion
  • The Cheap Suntan
  • The Single
  • Line of products Product
  • Phonics Product
  • Marketplace Trading Co
  • Sallow Scrape
  • Warm Abrade Place
  • Shiny
  • Topical Cream Co
  • Partial Merchandise
  • The Animal
  • Affected Rind
  • Overlying
  • Unscented
  • Sublimate Moisturizer Trading Co
  • Abrade Trading Co
  • The Facial
  • Lavender Latte
  • IntactSkin
  • Smooth Surface
  • Light Lather
  • DelicateSkin
  • ScalySkin
  • Corrosive Calamine Pro
  • Darker
  • Atomic Product

Learn more about starting a skin care product line:

Where to start?

-> How much does it cost to start a skin care product line?
-> Pros and cons of a skin care product line

Need inspiration?

-> Other skin care product line success stories
-> Marketing ideas for a skin care product line
-> Skin care product line slogans
-> Skin care product line Instagram bios
-> Skin care product line Instagram captions

Other resources

-> Profitability of a skin care product line
-> Skin care product line tips
-> Blog post ideas for a skin care product line

Funny Skin Care Product Line Names

  • Agricultural Brand
  • SoftSkin
  • Coasting Lotion
  • Cold Custard
  • Magic
  • Principal Produced
  • The Logical
  • Bark Trading Co
  • The Shiny
  • Mathematical Product Co
  • Logan Lotion
  • Domestic Ingredient Collective
  • Peel Spot
  • Lavender Laundry Detergent
  • Based
  • Dark Shinny Group
  • Annual Marketplace Place
  • The Single
  • Pure Produces
  • Cross Marketing
  • Partial
  • Scrape Place
  • The Suntan Lubricant
  • The Unbroken
  • Hand Custard Place
  • HardSkin
  • Boracic Creamer Place
  • ClammySkin
  • The Annual Packaging
  • End
  • Sublimate Lubrication Trading Co
  • Red Stub Pro
  • AnnualProduct
  • The Stable Marketing
  • The Pink
  • Delicate Rind Collective
  • IntermediateProduct
  • Protective Moisturizer Pro
  • Packaging Co
  • The Intact
  • Dorsal Bark Co
  • The Protective
  • Calamine Pro
  • Neurotic Product
  • The End
  • Supercalifragilisticexpealidoshus Lotion
  • The Cross
  • Lavender Creamer Place
  • UltimateProduct
  • Sunscreen Collective
  • Lead Lip Balm
  • Direct Packaging Place
  • Glabrous
  • Merchandise Place
  • Appliance Collective
  • The Leathery
  • Soft Stub
  • Body Calamine
  • Pink Calamine
  • The Intermediate
  • The Shaving Sunscreen
  • Bark Spot
  • Healthy
  • Clear Shinny Trading Co
  • Raw
  • TightSkin
  • Ingredient Place
  • The Defective
  • The Warm Rind
  • WarmLotion
  • Simple Calamine Group
  • Atrocious Lotion
  • Scrotal Sputter
  • Anodyne Lube
  • Brand Co
  • Warm
  • The Commercial Ingredient
  • The Primary
  • Magic Suntan Group
  • Inflamed
  • Frozen Lotion
  • Pure Packaging
  • The Intermediate Ingredient
  • Custard Place
  • Delicate
  • Lubrication Spot
  • Perfumed Lube
  • The Dilute
  • Marginal Brand
  • The Soft
  • Tough
  • The Hairy
  • Oceans Lotion
  • IntactSkin
  • Outer Stub
  • AstringentLotion
  • Lubricant Pro
  • Mild Moisturizer
  • Soothing
  • Specific Brand Spot
  • ItchySkin
  • Soil erosion Lotion
  • Marketing Place
  • Olive Peel Collective
  • StrongerLotion
  • Pigmented Shinny
  • Lavender Latte
  • Unbroken

Cool skin care product line name ideas

  • Electronics Product
  • ItchySkin
  • Partial
  • Scaly Struggle
  • The Bare
  • The Calamine Lube
  • ExcessLotion
  • Shinny Collective
  • The Anodyne
  • Sensitive Hide
  • Excess Moisturizer Place
  • Partial Packaging
  • Calamine Collective
  • Sallow Scrape
  • Alcoholic Sunscreen
  • The Particular
  • Fragrant Application Pro
  • Cold Custard
  • UnbrokenSkin
  • The Stable Marketing
  • UltimateProduct
  • SpecificProduct
  • PrincipalProduct
  • Suitable Application
  • The Defective Brand
  • Stable
  • Tough
  • Hypnotic Product
  • Shiny Scalp
  • Synthetic
  • Suntan Place
  • Mild Moisturizer
  • Golden
  • Marketplace Trading Co
  • Mercurial
  • Primary Provides
  • Scented
  • Wares Pro
  • Light
  • Primary Proceeds
  • The Homogeneous Intersection
  • TannedSkin
  • Calamine Pro
  • Favorite
  • TopicalLotion
  • The Commercial
  • Sulphurous
  • Particular Packaging
  • Ingredient Collective
  • PermLotion
  • Hide Co
  • Merchandise Pro
  • The Inner
  • Unscented
  • Useful Merchandise
  • Wares Spot
  • The Direct Ingredient
  • The Specific Intersection
  • Multi
  • The Warm Rind
  • Brand Spot
  • Creamer Pro
  • Mercurial Application Spot
  • Custard Trading Co
  • Merchandise Group
  • Merchandise Collective
  • Abrade Co
  • The Cold
  • Shinny Trading Co
  • Psychotic Product
  • The Animal
  • Expensive Sunscreen
  • MagicLotion
  • Soft Surface
  • Soft Struggle
  • Wet Hide Place
  • Partial Produced
  • National Mathematical Product Trading Co
  • Ingredient Pro
  • The Suntan Calamine
  • Wares Place
  • The Sensitive
  • Light Loofa
  • Oxid Lubricant Place
  • Soft Stub Collective
  • Primary
  • Light Laundry Detergent
  • Perm Suntan
  • The Larval
  • Unique
  • The Annual Production
  • Fair Abrade Collective
  • The Unscented Lubrication
  • Application Place
  • The Shaving Sunscreen
  • Sun Lube Collective
  • Woven Lotion
  • Stub Collective
  • Lavender Creamer Place
  • The Based Sunscreen
  • Bandwidth Production Place
  • Smooth Scramble
  • The End Ingredient
  • Misconduct Product
  • Red Rind
  • AgriculturalProduct
  • The Clean Cutis
  • The Sedative

Unique skin care product line name ideas

  • The Magic
  • Trojans Lotion
  • Oddest Product
  • CorticosteroidLotion
  • SmoothSkin
  • Affected Rind
  • The Synthetic
  • Human Shin Place
  • Custard Group
  • Domestic Ingredient Collective
  • Based
  • Natural Wares Collective
  • Antipruritic
  • The Intermediate Ingredient
  • The Antiseptic
  • The New Mathematical Product
  • HardSkin
  • Partial Property
  • Packaging Spot
  • Finished Packaging Co
  • Abdominal Bark Collective
  • Approaching Lotion
  • The Containing
  • The Flawless Scrape
  • The Perfumed
  • The Single
  • The Damaged
  • The Warm Pelt
  • Particular Producing
  • Principal Property
  • Shiny Sputter
  • HotSkin
  • Fine
  • Oxid Lubricant Pro
  • Weak Lubrication
  • Pure Produce
  • Pigmented Shinny
  • Total Brand Spot
  • Ingredient Place
  • The Boracic
  • Annual Marketplace Place
  • The Hot
  • Creamer Co
  • The Unique
  • Facial Lube Co
  • Average
  • Smooth Scrape
  • Yellow
  • Cold Scrape Co
  • Intersection Pro
  • Damaged
  • Principal Produced
  • Redundant Peel Pro
  • OilySkin
  • Sunscreen
  • Raw
  • Suntan Pro
  • Emotions Lotion
  • Adjacent Hide Pro
  • Corticosteroid Lubricant Collective
  • Lead Loofa
  • Clear Pelt Co
  • The Oily
  • Custard Place
  • Beautiful Peel Group
  • Appliance Trading Co
  • IntermediateProduct
  • HairySkin
  • Lubricant Place
  • Application Spot
  • Peel Spot
  • The Tanning Cream
  • Ingredient Co
  • The Delicate Stub
  • Principal Production
  • The Unbroken
  • The Green
  • Shin Spot
  • Ultimate
  • Line of products Product
  • Direct
  • Rind Collective
  • Principal Produces
  • Perfumed Sunscreen Pro
  • Primary Produce
  • Unbroken
  • ScrotalSkin
  • Cross Ingredient Collective
  • Inner
  • Sunscreen Trading Co
  • RedSkin
  • Marginal Brand
  • Sublimate Lubricant Place
  • Abrade Trading Co
  • Raw Brand Spot
  • Moisturizer Collective
  • Thick Custard Place
  • Unbroken Cutis Trading Co
  • Useful Lubrication Place
  • IntactSkin
  • Lubricant Trading Co
  • Delicate
  • Sonic Product
  • The Inflamed
  • Abrade Pro
  • Normal Stub Collective
  • TautSkin
  • TotalProduct

Cute skin care product line name ideas

  • Motions Lotion
  • Sunscreen Co
  • AnimalSkin
  • Human
  • Quality
  • Profit Product
  • ClammySkin
  • White Pelt Group
  • Dorsal Bark Co
  • Cream Collective
  • Marketable Marketing Co
  • Calomine
  • The Antibiotic
  • Packaging Trading Co
  • Light Lip Gloss
  • End
  • Particular Produce
  • Thick Scrape Co
  • DeerSkin
  • Light Stub Trading Co
  • The Leathery
  • Ibuprofen Lotion
  • Ingredient Trading Co
  • The Rough
  • Stable Appliance Collective
  • Damaged Pelt Spot
  • Sulphurous Lubricant
  • Bark Trading Co
  • AnnualProduct
  • The Single Ingredient
  • StableProduct
  • Bear Stub Pro
  • The Golden
  • Herbal Lubricant Pro
  • Sublimate Calamine Spot
  • Favorite Lubricant Place
  • LavenderLotion
  • Lavender Lather
  • The Scrotal
  • Sun Suntan Collective
  • Lavender Loofa
  • Mathematical Product Co
  • Crude Packaging
  • Wet Abrade Spot
  • Principal
  • Uniform
  • The Olive
  • InflamedSkin
  • Unbroken Cutis
  • SimpleLotion
  • The Primary
  • The Crude
  • Lube Trading Co
  • Partial Marketplace Trading Co
  • Brand Pro
  • Particular Producer
  • The Valuable
  • Primary Provided
  • Mild
  • Sheep Suture
  • Pure Packaging
  • Multi Brand
  • MarginalProduct
  • Lavender Lubrication
  • PureProduct
  • Olive Peel Collective
  • Wrinkled Bark Pro
  • Fragrant Cream Group
  • Marketable Merchandise Collective
  • Medicated Sunscreen Spot
  • Oxid
  • DarkSkin
  • Primary Producing
  • RawProduct
  • Taut Stub Spot
  • Pink
  • BuffaloSkin
  • Sensitive Scrape
  • Bear Peel Pro
  • The White Shinny
  • Excess Shin Place
  • InnerSkin
  • Lead
  • Intersection Group
  • Outer Stub
  • Scrotal Sputter
  • Expensive Calamine
  • Red Application Trading Co
  • Dilute
  • Antiseptic Application Pro
  • The Tough
  • Pure Produces
  • Mathematical Product Group
  • Suitable
  • Light Loufah Sponge
  • Sedative Creamer Spot
  • Scotia Lotion
  • Sun Sunscreen Collective
  • Intermediate Intersection Group
  • DriedSkin
  • Brand Co
  • Cutis Trading Co
  • The National
  • Soil erosion Lotion
  • Light Latte
  • InevitableProduct
  • Abrade Collective
  • DefectiveProduct

Clever skin care product line name ideas

  • Deer Rind Co
  • Medicated
  • The Domestic
  • Sublimate Creamer
  • Protective
  • The Partial
  • Scrotal Surface
  • OliveSkin
  • The Solid
  • Corrosive Calamine Pro
  • Alkaline
  • Cold Hide Spot
  • Bland Lubricant
  • Sweet
  • The Excess Cutis
  • Pocket Product
  • Perfumed Custard Spot
  • Agricultural Brand
  • Principal Producing
  • ExpensiveLotion
  • Prada Product
  • Scrotal Stub
  • The Salicylic
  • Raw Wares Spot
  • Lubricant Collective
  • BoracicLotion
  • ShavingLotion
  • Light Lather
  • Deer Bark Pro
  • Pollution Lotion
  • Marketing Co
  • Useful Merchandise Trading Co
  • Brand Place
  • The Light
  • Clear
  • The Corrosive
  • The Intact
  • The Bandwidth
  • Appliance Co
  • The Calomine
  • HomogeneousProduct
  • The Containing Lubrication
  • CartesianProduct
  • Electronic Product
  • Raw Marketplace Co
  • LightSkin
  • Specific Brand Spot
  • Deer Bark
  • Lavender Lube
  • Marketing Trading Co
  • Coasting Lotion
  • The Saturnine Application
  • Stub Pro
  • Merchandise Spot
  • Narcotics Product
  • The Dorsal
  • NormalSkin
  • Itchy Stub Group
  • Hand Custard Place
  • Saturnine
  • Sheep Scrape
  • Boric
  • The Soft
  • Bland Suntan Collective
  • The Net Wares
  • Calamine Spot
  • Direct Packaging Place
  • Packaging Co
  • The Brown Pelt
  • Thin Abrade
  • ScalySkin
  • The Red
  • Bare Stub
  • Specific Wares
  • The Antibiotic Application
  • Lotions Lotion
  • Cool Calamine
  • TightSkin
  • Protective Moisturizer Pro
  • The Homogeneous
  • Lavender Laundry Detergent
  • The Antipruritic
  • Darker
  • Cheap Custard Spot
  • Lubrication Spot
  • Wares Group
  • Lead Lanolin
  • Lubricant Pro
  • Bark Spot
  • Rosen Lotion
  • The Logical
  • Cool
  • Chosen Lotion
  • Colon Lotion
  • Deer
  • The Direct Packaging
  • ProtectiveLotion
  • Natural Marketing Co
  • Tanning Lubricant Trading Co
  • The Sallow
  • Light Cutis Spot
  • Tanning Custard Co
  • Lube Place
  • NewProduct
  • Comic Product
  • WeakLotion
  • Antipruritic Moisturizer
  • Calamine Trading Co

Best skin care product line name ideas

  • Redundant Shin Collective
  • The Scrotal Stub
  • Wrinkled Abrade Pro
  • Emollient Cream
  • Healthy
  • Manufactured
  • Marketplace Spot
  • Domestic
  • Lubricant Co
  • Intersection Collective
  • The Overlying Abrade
  • Coaching Lotion
  • Pure
  • Synthetic Ingredient Collective
  • Solid Appliance
  • Creamer Collective
  • The Medicated
  • Defective
  • CoolSkin
  • CosmeticLotion
  • Beautiful Cutis Pro
  • Simple
  • The Lavender
  • Thick Cream Pro
  • Medicated Custard
  • The Commercial Ingredient
  • Light Lanolin
  • Marketable Merchandise Co
  • The Cosmetic
  • The Cross
  • Saturnine Sunscreen Spot
  • Scrape Place
  • The Perm
  • Soft
  • MedicatedLotion
  • Pure Production
  • Partial Producer
  • Bare Peel Trading Co
  • Bandwidth
  • Marketing Place
  • Scrotal Sheathing
  • Marginal Ingredient Trading Co
  • The White
  • Body Calamine
  • Quotient Lotion
  • Lavender Lubricant
  • Chaotic Product
  • Wrinkled
  • The Cheap Suntan
  • Glabrous
  • Tight
  • Abrade Place
  • Scaly Stub
  • Shiny Shinny
  • White
  • FairSkin
  • Cosmetic
  • The True
  • Production Place
  • Scaly Sputter
  • Stub Group
  • The Scented
  • Creamer Place
  • The Leopard Rind
  • The Homogeneous Marketplace
  • Finished
  • Appliance Place
  • Lead Laundry Detergent
  • Synthetic Wares
  • Natural Brand Co
  • Frozen Lotion
  • The Fine Shinny
  • The Lead
  • The Pure
  • SolidProduct
  • Cold Custard Spot
  • The Marketable Wares
  • Stub Co
  • Cosmetic Application
  • Wallet Product
  • FinishedProduct
  • Abdominal Shin Pro
  • Herbal Custard Trading Co
  • The Protective
  • Flawless Shinny
  • Sallow
  • The Itchy Scrape
  • Herbal Creamer Pro
  • StrongerLotion
  • Commercial Wares Co
  • The Green Cutis
  • Solution Lotion
  • Overlying
  • Antibacterial
  • Intact Scrape Spot
  • The Smooth
  • Marginal
  • The Homogeneous Ingredient
  • The Facial
  • Inflamed Cutis Pro
  • The Suntan Lubricant
  • UsefulLotion
  • CheapLotion
  • Acid Sunscreen
  • The Yellow
  • The Bandwidth Merchandise
  • Lavender Lanolin
  • Pure Provides

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Skin Care Product Line:

Simple is always better

This means a few different things. Your skin care product line name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your skin care product line:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

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As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.