Skin Care Product Line

How Much Money Do Skin Care Product Lines Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, skin care product lines can make between $300-$1,000,000 per month.
The average revenue for a successful skin care product line is $110K per month.
The highest grossing skin care product line in our records makes over $12,000,000 per year.
Skin care product line owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting a skin care product line?

And now you're wondering how much skin care product line owners actually make...

Well, let’s dive in!

Here are example of real skin care product lines and how much money they make - as reported by the founders themselves:

1. Annmarie ($12M/year)

Kevin Gianni, the founder of Annmarie Skin Care, stumbled upon the idea for his business while researching natural health therapies. After traveling the world and discovering a line of skincare products that aligned with his values, he partnered with the owner to bring the line to the wider public. With a platform already established through their YouTube channel, the business was able to launch successfully and continues to grow.

How much money it makes: $12M/year

2. Tree To Tub ($6M/year)

Tree To Tub founder, Michael Koh, came up with the idea for his natural skincare company after experiencing the benefits of Soapberries for his sensitive skin. Immigrating to the U.S. and realizing the lack of options for people with sensitive skin, Koh saw an opportunity to create a product that could help many people feel good. Through crowdfunding and a focus on product market fit, Tree To Tub has achieved significant success, reaching $3 million in revenue on its third year.

How much money it makes: $6M/year

3. Evolue Skincare ($2.4M/year)

Jean Seo, the creator of Evolue x Lue Skincare, came up with the idea for her business after one of her clients expressed interest in natural anti-aging alternatives. As a pioneer in the clean, multifunctional, and non-binary skincare market, Jean used her knowledge of skincare ingredients and formulations to create her hero product, the Super Oil Face Serum, which has sold over 300k units. With a focus on quality, transparency, and exceptional customer service, Evolue has retained a loyal client base and attracted endorsements from A-list celebrities.

How much money it makes: $2.4M/year

4. Alitura Naturals ($1.8M/year)

Andy Hnilo, the founder of Alitura Naturals, never intended to start a business. However, a life-changing accident that left him with multiple injuries and scars led him to create his flagship product, The Alitura Clay Mask, during his healing period. With a mission to provide the highest quality skincare, Alitura Naturals now offers a full line of products and has garnered over 1000 reviews with an average rating of 4.9/5.0.

How much money it makes: $1.8M/year

5. Tribe Skincare ($1.56M/year)

Kayla, the founder of Tribe Skincare, came up with the idea for her business after running a skin clinic specializing in microdermabrasion. She noticed that half of her customers were experiencing adverse reactions to "active" skincare products, which inspired her to create a gentle skincare range specifically for sensitive skin. With a niche target market and a return customer rate of 75%, Tribe Skincare has become a multi-million dollar company in just 2 years.

How much money it makes: $1.56M/year

6. Spinster Sisters Co. ($1.5M/year)

spinsterproducts.com" style="color:blue"> via Amazon, and we sell internationally. We are in natural grocery and mass grocery, we are in spas and boutiques, and we are in gift shops and hotel spas. You almost have to give all channels a shot, to try to drive growth, brand recognition, and new sales. We have a strong social media presence, especially on Instagram, and we engage with our customers through newsletters and promotions. Additionally, we prioritize customer service and aim to provide a personalized and positive experience for each customer.

How much money it makes: $1.5M/year

7. Mirai Clinical ($1.2M/year)

Koko, a Japanese female serial entrepreneur, came up with the idea for her eCommerce business of deodorizing body, hair, and home care products after realizing the lack of solutions for body odor associated with aging. Inspired by her grandmother's experience, she introduced Japanese Persimmon soap to the US market. Now, her business generates $100,000 in monthly sales, primarily through Shopify and Amazon, and focuses on providing senior-friendly products and exceptional customer service.

How much money it makes: $1.2M/year

8. LoLo Body Care ($1.1M/year)

Kismet Andrews, the founder of LoLo Body Care, came up with the idea for her business after starting it as a fundraiser for a medical center. She formulated solid moisturizing bars as a creative solution to funding holiday decorations, and when the decorations ended, people continued to contact her privately to purchase the products. Now, LoLo Body Care has reached impressive sales of $96,000 per month and plans to increase sales by 50% this year.

How much money it makes: $1.1M/year

9. AMPERNA ($600K/year)

of mouth and repeat customers. Our revenue has steadily increased quarter on quarter and we are gaining traction not only in Australia but also internationally, with strong sales in New Zealand and the USA. We have recently launched a Holistic Skin Coaching Service and are excited about the future growth and expansion of AMPERNA®.

How much money it makes: $600K/year

10. Volcanic Earth ($504K/year)

The founder of Volcanic Earth, Linda Trenkner, came up with the idea to start a cosmetics manufacturing business after realizing the potential of volcanic ash and natural remedies found in Vanuatu. She and her cousin initially started with a volcanic ash resort clothing line, but quickly pivoted to developing natural skincare products using ingredients like Tamanu Oil and Virgin Coconut Oil. Despite limited financial resources and a small market in Vanuatu, they focused on reaching larger markets outside of the country through online sales and a wholesale drop ship reseller program, successfully attracting customers around the world.

How much money it makes: $504K/year