Sitekick AI

How Sitekick AI Empowered 30,000 Entrepreneurs in Its First Year

Founded By

Victor Metelskiy

Founders

Profitable

Yes

Year Started

2022

Customer

B2B

Founded By
Victor Metelskiy: Founders
1

Profitable
Yes: Year Started
2022

Customer
B2B

Who is Victor Metelskiy?

Victor Metelsky, founder of Sitekick AI, is a startup entrepreneur from an IT background who worked as an IT evangelist and initially launched a slide deck builder called Slidekick before pivoting to create Sitekick AI.

What problem does Sitekick AI solve?

Sitekick AI lets entrepreneurs quickly create professional-looking landing pages and websites without needing technical skills, making it painless to establish online presence and impact revenue.

How did Victor come up with the idea for Sitekick AI?

Victor, the founder of Sitekick AI, initially created a different product called Slidekick, an AI-powered tool for building slide decks due to his personal frustration with the time-consuming process of creating presentations. As someone with a tech background and experience in IT, Victor saw potential in automating this repetitive task using AI. However, after launching Slidekick, he realized it wasn't resonating with the market because it only made one sale.

While seeking feedback, a customer mentioned repurposing a slide deck created with Slidekick into a website, sparking Victor's interest in a pivot. Recognizing a bigger pain point for many entrepreneurs—complexity in building websites—he decided to shift focus and leverage AI to simplify website development. This feedback-driven pivot led to the creation of Sitekick AI, an AI-powered tool that empowers users to easily generate landing pages and websites without technical expertise.

Victor learned the importance of listening to customer feedback and being open to pivoting to find better product-market fit. This experience taught him that initial failures can provide valuable insights, helping refine ideas and address real market needs more effectively.

How did Victor build the initial version of Sitekick AI?

Victor Metelskiy built Sitekick AI by leveraging modern AI capabilities, initially pivoting from a slide deck builder called Slidekick. The development process involved integrating AI technologies, possibly using GPT-3 as a basis, which was contemporary at the time. Initially, the pivot to a website and landing page builder was driven by customer feedback. Building the product involved significant technical shifts from the Slidekick platform to adapt its capabilities for website creation. The first version faced challenges typical of AI integrations, such as ensuring the AI could seamlessly generate user-specific content while maintaining design integrity. The process was not straightforward, requiring extensive iterations to align the AI's outputs with user expectations and brand consistency, taking a considerable amount of time from the initial Slidekick project to a usable product in Sitekick AI.

What was the growth strategy for Sitekick AI and how did they scale?

YouTube

Sitekick AI experienced a significant growth spike after a tech YouTuber featured their AI landing page builder in a video showcasing various AI tools. This exposure led to a dramatic increase in visibility, resulting in hundreds of messages and inquiries and boosting daily sales from a few to 25 per day. This virality continued as another tech YouTuber covered the product, further amplifying its reach.

Why it worked: YouTube, with its vast audience base, serves as a powerful platform for gaining visibility. The endorsement from influential tech vloggers brought Sitekick AI to the attention of a targeted audience interested in AI tools, leading to increased traffic, heightened interest, and ultimately, more sales. This channel worked effectively due to the credibility of the YouTubers and their ability to reach relevant viewers who are likely to use AI-driven solutions.

Product Hunt

When Sitekick AI launched, it initially gained momentum by becoming the product of the week on Product Hunt. This initial exposure played a crucial role in positioning the company in front of tech enthusiasts and early adopters who frequent the platform.

Why it worked: Product Hunt is a renowned platform among tech-savvy users for discovering new and innovative products. By achieving a top spot, Sitekick AI tapped into a community eager to explore and test new tech solutions. This initial validation from Product Hunt's audience provided credibility and stirred curiosity among potential users.

After gaining attention on YouTube, the excitement around Sitekick AI spilled over to TikTok, where creators shared videos featuring the product as part of AI tools that could transform lives. This organic virality contributed significantly to the product's overall momentum.

Why it worked: TikTok's algorithm promotes viral content, enabling quick dissemination of engaging topics among a wide audience. Tech enthusiasts and creators use the platform to share the latest trends, making it ideal for showcasing innovative products like Sitekick AI. The platform's fast-paced nature helps spread brand awareness efficiently and rapidly to large audiences.

What's the pricing strategy for Sitekick AI?

Sitekick AI offers a freemium model with tiered pricing, starting at $19 per month, enabling users to quickly build AI-driven landing pages.

What were the biggest lessons learned from building Sitekick AI?

Embrace the Pivot: Sitekick AI began as a slide deck tool but pivoted to website creation after user feedback. Listening to customers and being flexible helped them find a more profitable niche.
Capitalize on Momentum: The business gained sudden popularity when featured by a tech influencer. Leveraging viral moments can significantly boost growth when the opportunity arises.
Know When to Move On: Despite success, the founder chose to sell when personal passion waned. Recognizing when to hand over the reins can lead to better personal and professional outcomes.
Information is Key: Providing comprehensive information to potential buyers facilitated a smoother acquisition process. Transparency can attract the right partners and speed up negotiations.
Leverage Advisors: Having an experienced M&A advisor proved crucial in navigating the complexities of selling a business. Professional guidance can be invaluable during significant transitions.

Sitekick AI Acquisition: How much did Sitekick AI sell for and what was the acquisition price?

In July 2024, Sitekick AI was acquired after being listed on Acquire.com amid a surge in popularity, despite the founder's lack of passion for the project.

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