50 Best Self Defense Business Opportunities

Updated: July 24th, 2023

If you are looking for self defense business ideas to begin your path to entrepreneurship, you are in the right place.

With starting a self defense business, there are plenty of opportunities that can help you follow your dreams and build a successful career. 

In this post, you will discover profitable business ideas, perfect for those who want to have a flexible job, capable of multiplying the average income, while becoming your own boss.

Check out the full list below to help you find your next idea!

Here they are:



1. Start an explainer video business

An explainer video is a short online marketing video used to explain a company's product or service. Marketers place the explainer videos on the website landing page or product pages to illustrate how the product or service works to their target audience.

Different types of explainer videos include:

  • Live-action explainer videos
  • Live streams on social media
  • Animated explainer videos
  • Whiteboard explainer videos

To create an explainer video, you need a video script and voiceover. You can use an explainer video editing software to add characters, music, and sound effects to the explainer video.

How much you can make: $2,500 — $180,000/month

How much does it cost to start: $5,000 (?)

How long does it take to build: 120 days (?)

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2. Start a youtube channel

For anyone looking to start a successful YouTube channel, there are plenty of YouTube channel success stories that can be used as inspiration and encouragement. In addition, YouTube has an established monetization system and boasts incredible popularity, making it a potential platform for revenue generation.

In this article, we'll look at different approaches you can use to help promote your channel and grow your viewers. While there's no quick and easy way to success, you can take these tips to build your own YouTube Channel Success story. If you love content creation, you can capitalize on YouTube's popularity to earn extra income.

If you want to join the Youtube partner program to monetize your channel, you will need to reach a minimum of 1,000 subscribers and 4,000 watch hours in the previous 12 months.

How much you can make: $800 — $1,000,000/month

How much does it cost to start: $750 (?)

How long does it take to build: 90 days (?)

Time commitment per week: Min. 5 hours/week

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3. Start a dropshipping business

Dropshipping is a business model where you sell products to customers without holding inventory.

Instead, when a customer makes a purchase, you buy the product from a third-party supplier, who then ships it directly to the customer.

To start a dropshipping business on a budget, choose a niche or category of products you want to sell.

Next, set up an online store using platforms like Shopify or WooCommerce. Then, find reliable suppliers from platforms like AliExpress, list their products on your store, and focus on marketing and customer service to grow your business.

Remember to carefully manage your expenses and monitor your profit margins to ensure profitability.

How much you can make: $6,000 — $3,000,000/month

How much does it cost to start: $8,500 (?)

How long does it take to build: 90 days (?)

Time commitment per week: Min. 10 hours/week

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4. Start a sex toys business

The sex toy industry is growing rapidly, and there's no sign of this slowing down.

The reasons for this growth are varied. The rise of social media has made it easier to find out about new products and services, which has given companies greater access to their customer base and helped them grow their businesses. More people are also getting comfortable with buying things online; not only does this make it easier for them to shop in private, but it also helps them avoid embarrassment if they're nervous about their purchases being seen by other customers while they're waiting in line at a store.

The industry itself is changing as well: companies are offering more variety than ever before, which means that there's something for everyone—even those who might not have considered themselves interested in this sort of thing before now can find something that suits their needs perfectly!

There are already individuals who made it big in this industry and these stories are the proof of their success.

How much you can make: $500 — $125,000/month

How much does it cost to start: $625 (?)

How long does it take to build: 60 days (?)

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5. Become a security gadget manufacturer

Starting a security gadget manufacturing business can be a lucrative and fulfilling venture for those interested in the security industry. This business involves designing, producing, and distributing security gadgets such as surveillance cameras, alarm systems, and biometric scanners.

To successfully start and run this type of business, you will need a combination of technical expertise and business acumen. You should have a strong understanding of how security gadgets work and the latest technologies in the industry. Additionally, you should be skilled in product development, manufacturing processes, and marketing and sales strategies.

In terms of starting the business, you will need to secure funding through loans or investors to cover the costs of research and development, production equipment, and marketing efforts. You will also need to set up a production facility by leasing or purchasing a space and hire a team of professionals to help design and manufacture the products.

To run a business successfully, it is important to have a clear vision and mission statement that guides your business decisions. You should also have strong leadership skills and be able to delegate tasks effectively to your team. A solid marketing and sales plan is also crucial to generating leads and increasing customer awareness of your products.

Starting a security gadget manufacturing business requires dedication, expertise, and strong business skills. With the right combination of these factors, you can create a successful and sustainable business in the security industry.

6. Start a family self defense academy business

7. Start a teenagers self defense training business

8. Sell firearms

9. Start a security uniform business

The security uniform business is a promising idea for aspiring entrepreneurs looking to tap into the growing demand for security services. This business involves designing and manufacturing uniforms for security personnel, such as guards, bouncers, and private investigators.

To run a successful security uniform business, you must understand your target market’s needs and preferences. You should be able to design comfortable, durable, and professional-looking uniforms. You will also need a reliable supply chain for materials and a team of skilled sewers or tailors to manufacture the uniforms.

One of the key benefits of running a security uniform business is the opportunity to cater to a wide range of clients. You can sell uniforms to security companies, schools, hospitals, hotels, and other businesses that require security personnel. You can also offer customization options to meet the specific needs of your clients.

Another benefit of this business is the potential for high-profit margins. Security uniforms are typically sold at a premium price, as they are designed to withstand harsh conditions and provide protection for the wearer. You can build a solid customer base and enjoy consistent revenue streams with the proper marketing and sales strategy.

Overall, the security uniform business is a rewarding and lucrative opportunity for entrepreneurs looking to enter the security industry. With the right skills and resources, you can build a successful business that meets your client's needs and generates substantial profits.

10. Start a capoeira training studio business

11. Start a special event security

The event security business takes care of event venues’ safety and security. The event security team works towards enhancing the guest experience and takes care of security strategies, risk assessment, threat and vulnerability protection, and more services to enhance the guest’s experience.

To start an events security business, hire staff who understand crowd-handling strategies and how to respond to emergencies. A good security company commits to safeguarding event attendees’ cash and valuable items.

12. Start a weapons fitness training studio business

13. Start a gun cleaning business

14. Become a security consultant

A security consultant is a professional who helps businesses and organizations assess and improve their security measures. The security measures include physical security (such as locks and cameras), cybersecurity (such as firewalls and antivirus software), and emergency preparedness plans.

To start a security consulting business, you will need a strong understanding of security principles and technologies. Understanding security principles require education or training in computer science, criminal justice, or engineering. You should also have good communication and problem-solving skills, as you will work with clients to assess their needs and recommend solutions.

To run a successful security consulting business, you must establish yourself as an expert in the field and build a reputation for delivering high-quality services. Building a reputation may involve networking with other professionals, marketing your services through social media or a website, and building a portfolio of past projects. It can also be helpful to specialize in a particular area of security, such as cybersecurity or physical security, to differentiate yourself from the competition.

In addition to your expertise, you will also need some basic business skills, such as financial management and customer service. You may also need to invest in equipment and software to help you assess and improve your clients’ security measures.

Overall, a security consulting business can be a rewarding and lucrative opportunity for those with a passion for security and a desire to help others protect themselves and their assets.

How much you can make: $8,000 — $14,000/month

How much does it cost to start: $1,750 (?)

How long does it take to build: 107 days (?)

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15. Start a gun range business

16. Start a firearms training business

Starting a firearms training business is an excellent opportunity for those passionate about gun safety who want to help others learn how to handle firearms properly. The demand for firearms training has increased significantly recently as more people purchase guns for personal protection and sport shooting.

To start a firearms training business, you’ll need to understand firearms and their proper handling techniques thoroughly. Understanding firearms includes knowledge of gun laws and regulations and teaching others how to handle firearms safely. You’ll also need to have strong attention to detail and be able to communicate instructions to your students.

In addition to your knowledge and expertise, you’ll need to invest in crucial equipment to start your business. Necessary equipment includes firearms, ammunition, targets, and protective gear for you and your students. You’ll also need to secure a location to hold your training sessions, which could be an indoor or outdoor range or a classroom setting.

Marketing your firearms training business will be vital in attracting new students and building a successful business. You can use social media, local advertising, and word-of-mouth referrals to do marketing. It’s essential to continuously educate yourself and stay up-to-date on the latest gun laws and safety techniques to provide the best training possible to your students.

Starting a firearms training business is an excellent opportunity for those passionate about gun safety who want to help others learn how to handle firearms properly. You can build a successful business in this growing industry with the proper knowledge, equipment, and marketing efforts.

How much you can make: $15,000/month

How long does it take to build: 180 days (?)

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17. Start a driving school

Driving schools are a great opportunity for those who have the skills, knowledge, and ambition to succeed. Because they offer training and certification in a wide range of areas, they can be incredibly profitable.

Start-up costs are relatively low because you don't need equipment or vehicles - just your enthusiasm and willingness to work hard. And as long as you have good business practices in place, you'll be able to make money quickly.

In order to start a driving school, you will need to be granted a license from your state. Once you have been granted the license, you can begin advertising for students. You will need to advertise in local newspapers and in other locations where students would be likely to see your ad. You should also consider placing an ad on social media sites such as Facebook or Instagram.

18. Start a wrestling studio business

19. Start a security software sales business

20. Start a gunsmithing business

21. Start a tourist bodyguard business

The tourist bodyguard business idea involves providing personal security services to tourists visiting a particular city or country. This could include accompanying tourists on tours, providing transportation, and acting as a general security presence for tourists who may feel vulnerable in an unfamiliar place.

To start this business, you will need to have experience in security and possibly hold a license or certification in the field. Having a background in tourism or customer service may also be helpful, as you will be interacting with tourists regularly.

In terms of operating the business, it will be essential to establish relationships with local tour operators and other tourism-related businesses to secure clients. You should also have a plan in place for handling emergencies and be able to communicate effectively with tourists and local authorities.

For business success, it will be essential to provide high customer service and ensure tourists feel safe and secure while under your care. Ensuring security involve conducting thorough risk assessments and having contingency plans for various scenarios.

Overall, the tourist bodyguard business idea offers a unique opportunity to provide a valuable service to tourists while tapping into the growing demand for personal security services.

22. Start a fencing studio business

23. Start a theft protection company

24. Start a bulletproof vests business

25. Start a security doors installation and sales business

26. Start a jui jitsu business

Looking to combine fitness and entrepreneurship? Consider starting a Jiu Jitsu business. Jiu Jitsu is a martial art focused on ground fighting and grappling, attracting both fitness enthusiasts and self-defense advocates.

To get started, you’d need to secure a suitable space, outfitted with mats and training equipment. Hiring skilled instructors is crucial as their experience will determine the quality of your classes. Begin with offering basics and progressively advanced sessions, catering to different skill levels and age groups.

Beyond teaching, consider hosting competitions and workshops to build a community. Marketing through social media and local events helps in reaching potential students. It’s not just about martial arts; it’s about creating a space for discipline, fitness, and personal growth.

If you’re passionate about Jiu Jitsu and eager to share that passion with others, setting up a Jiu Jitsu business can be both rewarding and sustainable.

How much you can make: $1,000/month

How much does it cost to start: $200 (?)

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27. Start a savatte business

28. Start a kick boxing business

How much does it cost to start: $3,599 (?)

How long does it take to build: 90 days (?)

29. Start a boxing studio business

Thinking about a business that packs a punch? A boxing studio might be the perfect fit. Establishing a boxing studio involves creating a dedicated space where clients can learn and practice boxing, offering classes that cater to all skill levels.

The charm of this business lies in its dual appeal: fitness enthusiasts seeking a high-intensity workout and individuals interested in learning the art of boxing. The setup can be relatively straightforward—secure a suitable space, invest in quality equipment, and hire experienced trainers to guide your clients.

What makes boxing studios appealing is the combination of physical fitness and mental discipline they offer. The demand for unique fitness experiences is growing, and boxing provides that along with a sense of community and personal achievement. If you have a passion for fitness and are keen on fostering a space that promotes health and confidence, this business could be your knockout idea.

How much you can make: $60,000/month

How long does it take to build: 365 days (?)

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30. Start a CCTV camera installation business

As the demand for innovative and intelligent surveillance systems intensifies, CCTV installation businesses have begun registering a high demand for their services.

According to a market survey report, the global AI CCTV market size is projected to register a CAGR of 14.9% to reach $55.22 Billion.

This significant growth potential is attributed to increased demand for technically advanced surveillance systems and rising public safety and security concerns. Therefore, starting a CCTV installation business today is an excellent opportunity for building a profitable business venture.

31. Start a judo studio business

32. Start a tv show program

The television show program business idea involves creating and producing original television shows for networks or streaming platforms. This business requires a lot of creativity, and a strong understanding of the entertainment industry and what types of shows will appeal to audiences.

To start this business, you must have a team of creative professionals, including writers, directors, producers, and actors. You will also need a budget for production costs, including equipment, locations, and salaries. Marketing and promotion will also be essential to ensure that your show gets noticed by the right people.

For success in the business, staying up-to-date on industry trends and what types of shows are popular will be essential. It will also be crucial to have strong relationships with networks or streaming platforms and to be able to pitch your show effectively. Continuously working on new ideas and developing a strong brand will also be crucial to success in this business.

33. Start an aikido business

34. Start a self defense products business

Feel safer in your own community with a self-defense products business. This venture focuses on providing tools like pepper spray, stun guns, and personal alarms to help individuals protect themselves.

Having tangible, life-saving products means you're offering more than convenience–you’re offering peace of mind. Setting up this business requires sourcing reliable suppliers who adhere to safety standards, and you’ll also need to navigate local regulations on self-defense items.

For marketing, building a strong online presence and targeting concerned individuals or communities can help your business grow. An e-commerce platform can widen your reach, while in-person classes can complement your product offerings.

If you're committed to making your community a safer place, starting a self-defense products business could be a fulfilling and impactful venture.

How much you can make: $6,000/month

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35. Start a taekwondo business

36. Start a moms training on self defense business

Keeping moms and families safe can become a sustainable and impactful business.

The idea is to offer self-defense training specifically designed for mothers, focusing on practical and accessible techniques that can be used in real-world situations. The business involves organizing workshops, online courses, and personalized training sessions targeting the unique challenges that moms may face.

Not only will you provide valuable skills that increase safety, but you will also foster a community of empowered women ready to protect themselves and their families. With more awareness about personal safety today, a dedicated self-defense business for moms has the potential to attract significant interest.

Starting this business requires a strong foundation in martial arts or self-defense training, a reliable team of certified instructors, and an environment conducive to learning and practicing these skills. Marketing and outreach efforts should focus on local communities and social media to build trust and a sense of belonging among participants.

How much you can make: $6,000/month

How Bryn Todd Built a $6K/Month Verbal Bullying Defense Blog

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37. Start a self defense school

Self-defense schools teach risk recognition, reduction strategies, and general self-defense tactics and techniques. Crime rate is increasing globally. Owing to this, many people want to learn how to protect themselves. Thus, subscriptions for self-defense lessons are high.

Starting a self-defense lesson can provide a good income stream, as you provide valuable training to participants.

How much you can make: $6,000/month

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38. Start a self defense book author business

Looking to make people feel safer while leveraging your writing skills? Venture into the self-defense book author business. This involves researching effective self-defense strategies, compiling them into engaging and informative books, and then marketing these books to a wide audience.

You'll spend time writing and refining your content to ensure it provides real value, explaining complex techniques in simple terms. The beauty of this business lies in its versatility—you can publish eBooks, print editions, or even audiovisual guides. For marketing, establish a presence on social media platforms and collaborate with influencers in the fitness and personal safety niches.

If you're passionate about self-defense and have a knack for communication, this business can be both fulfilling and financially rewarding. The demand for personal safety knowledge isn't going away anytime soon, providing you with a sustainable niche to grow your brand.

How much you can make: $6,000/month

How Bryn Todd Built a $6K/Month Verbal Bullying Defense Blog

Case study about founder Bryn Todd's self-defense website, "I Should Have Said," which helps victims of verbal bullying respond appropriately, with initial revenue of $6k/month and annual revenue of $72k from digital bundles starting at $29 and one-on-one consulting at $50/hr.

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39. Start a survival and outdoor self defense training business

40. Start a children’s self-defense class business

41. Start a self defense instructor business

42. Start an inbuilt self defense kits clothe selling business

43. Start a self defense studio business

44. Start a Guard Dog Security Service

Another similar business you can start is providing trained dogs as guards in special events. Security-trained dogs are used for better security purposes during crowded events and even in places like airports, seaports, and crime scenes.

So if you are looking for a pet cum security-related business to start, then one of your options is to start a guard dog security service business.

The dog-handling business is a profitable, growing industry open to any serious-minded entrepreneur. Many people are looking for one dog or another to perform security duties. You can help solve that problem by starting a business.

Starting a Guard Dog Security Service will help you increase your income. A guard dog trainer’s yearly salary is approximately $35,000.

45. Start a martial art school

The martial arts school is a business idea that teaches various martial arts styles and techniques to students of all ages and skill levels. Martial art includes karate, taekwondo, judo, boxing, and Brazilian jiu-jitsu, among others.

To start this business, you will need a space to hold classes, such as a gym or studio. You will also need to hire instructors or be an instructor yourself with knowledge and experience in the martial art(s) you plan to teach. Depending on your martial art style, you may also need to purchase equipment, such as mats, gloves, and pads.

To operate this business successfully, you must market your school to potential students through social media, word of mouth, or local advertisements. You will also need to keep your instructors updated on the latest techniques and trends in the martial art industry and ensure that they provide students with a safe and welcoming environment.

In addition to offering classes, you could host tournaments or events, such as belt testing or sparring tournaments, to provide additional opportunities for students to showcase their skills and progress. Providing a variety of classes and events will help keep students engaged and interested in your martial art school.

46. Start an online self defense training business

47. Start a self-defense apps business

Self-defense apps provide individuals with tools and resources to protect themselves in potentially dangerous situations. These apps can offer features such as emergency alerts, location tracking, and self-defense techniques.

Starting a self-defense app business can be a fulfilling opportunity for entrepreneurs looking to impact people’s lives positively. To run a successful business in this line, it is essential to research and understand your target market’s needs thoroughly. Having a clear value proposition and marketing strategy is crucial to stand out in a crowded market.

Another critical aspect to consider is the development of the app itself. Working with a team of experienced developers is crucial to ensure the app is user-friendly and reliable. It is also essential to regularly update the app with new features and address any bugs or issues.

One important tip for running a successful self-defense app business is establishing partnerships with self-defense experts and organizations. This can help increase credibility and provide valuable resources for the app’s content.

Starting a self-defense app business can be a rewarding and impactful opportunity for entrepreneurs. By thoroughly understanding the needs of their target market and continuously improving the app, entrepreneurs can create a successful and valuable service for their users.

48. Start a karate studio business

49. Start a corporate self defense business

50. Start a self defense tools manufacturing business

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.