6 Explainer Video Business Success Stories [2024]
An explainer video is a short online marketing video used to explain a company's product or service. Marketers place the explainer videos on the website landing page or product pages to illustrate how the product or service works to their target audience.
Different types of explainer videos include:
- Live-action explainer videos
- Live streams on social media
- Animated explainer videos
- Whiteboard explainer videos
To create an explainer video, you need a video script and voiceover. You can use an explainer video editing software to add characters, music, and sound effects to the explainer video.
In this list, you'll find real-world explainer video business success stories and very profitable examples of starting a explainer video business that makes money.
1. Breadnbeyond ($2.16M/year)
The founder, Andre Oentoro, started Breadnbeyond in 2009 as a digital agency offering graphic design services. However, after working on a kinetic typography animation project for a client, the company pivoted to focus solely on animated explainer videos. They have since grown their client base, become profitable from day one, and currently have 42 employees.
How much money it makes: $2.16M/year
How much did it cost to start: $5K
How many people on the team: 41
Discover how a small digital media agency scaled to a thriving animated explainer video company with 42 employees, leveraging international markets and achieving over 100% client growth annually in the early years.
2. Explainer Videoly Pte. Ltd. ($1.2M/year)
Kasra Design, also known as Explainer Videoly, was founded by Alex Safavinia. With a background in Creative Multimedia, Alex saw the potential in offering animation services to businesses. Starting with email marketing and showcasing their work on social media, the company attracted clients and grew steadily. Today, Kasra Design has completed over 700 projects, generated over half a million dollars in revenue annually, and plans to expand further in the future.
How much money it makes: $1.2M/year
How much did it cost to start: $7K
How many people on the team: 15
Kasra Design produces customized animated and live-action explainer videos for corporate clients, enterprises, startups, and nonprofits; it generated around USD70k in the first year and currently generates over half a million dollars with over 700 projects completed and over 400 clients from around the world.
3. Animation Explainers ($1.02M/year)
Aaron Connolly and Dylan Healy, the co-founders of Animation Explainers, came up with the idea for their business after discovering the increasing popularity of explainer videos during a market research project. They decided to turn their passion for animation into a business and have since built a successful company that has worked with over 350 clients and created over 750 videos. Through their flexible approach and focus on storytelling, Animation Explainers has become an industry leader in the animation space, with plans to expand globally.
How much money it makes: $1.02M/year
How much did it cost to start: $5K
How many people on the team: 20
Animation Explainers is an animation video production company that specializes in explaining complex products, services, and messages for organizations worldwide, with over 350 clients, 750 created videos, and generating $960k annually through their services.
4. OneTake A.I. ($504K/year)
Sébastien was initially running a 7-figure training business and constantly found video production to be a time-consuming and labor-intensive process. Noticing that his clients faced similar issues, he thought there had to be a better way. He envisioned a tool that could streamline the editing process and greatly reduce the time required, which led to the concept of OneTake AI.
Before fully diving in, he created a proof of concept and got early feedback. Some initial users even wanted an even easier solution, sparking the idea of a "Magic Button" for one-click editing. Recognizing the potential, he committed to refining the product using AI, despite the early challenges and uncertainties.
Sébastien’s journey taught him that customer feedback is essential for refining ideas. He learned that sometimes the simplest solutions are the most impactful, and being responsive to user needs can drive innovation. Ultimately, it was his understanding of his own and his clients' pain points that provided the clarity and direction needed to build a successful product.
How much money it makes: $504K/year
5. Mediatopsolution OU ($120K/year)
Marco Gatti, the founder of Whiteboard.ee, came up with the idea for his business when he saw the power of animated videos in promoting books by Robert Cialdini, a renowned Psychology and Marketing professor. He realized the potential of using video animations to communicate more effectively with customers, but existing services were too expensive. So he took matters into his own hands and started creating animated videos for his family's company, which received positive feedback and led him to launch his own video animation company.
How much money it makes: $120K/year
How many people on the team: 0
Italian entrepreneur Marco Gatti shares how he started Whiteboard.ee, a video marketing company that creates personalized animated videos, with a focus on doodle whiteboard animation, and currently invoices about $10,000 per month, having recently expanded internationally.
6. Beep ($30K/year)
Farid Shukurov, with over 10 years of experience as a UX/UI designer, was frustrated by the cumbersome and time-consuming process of exchanging endless screenshots and screen recordings with clients for clear communication.
Despite these efforts, messages often remained unclear, necessitating further clarification.
Recognizing that existing tools were inadequate, Farid assembled an experienced team who shared his frustrations in their respective roles.
Motivated by these shared challenges, they created "Beep," a tool designed to streamline and improve this process.
How much money it makes: $30K/year
How much did it cost to start: $500
Learn how Beep, founded by Farid Shukurov, revolutionizes team collaboration for developers with a user-friendly platform, generating $2k on launch day through strategic sales channels like AppSumo, Reddit, and more, offering pricing tiers from free to enterprise level, and sharing key lessons for building a successful business.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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