Rocket Net

How Rocket.net Grew from Zero to $5M ARR in 3.5 Years

Monthly Revenue

$375K

Built in

72 days

Founders

Profitable

Yes

Days To Build

Year Started

2020

Customer

B2B & B2C

Founders

Profitable

Yes

Days To Build

Year Started

2020

Customer

B2B & B2C

Who is Ben Gabler?

Ben Gabler is the founder and CEO of Rocket.net, boasting over 20 years in the hosting industry with previous roles at HostGator and GoDaddy, and has a background in software development and business management rooted in hands-on experience from his earlier entrepreneurial ventures. He hails from South Florida and emphasizes customer success and unique solutions in the competitive hosting market.

What problem does Rocket Net solve?

Rocket.net addresses the headache of slow and insecure WordPress websites by offering a fast, hassle-free hosting experience, so businesses don't have to worry about managing their site’s performance and security.

How did Ben come up with the idea for Rocket Net?

Ben Gabler's journey to founding Rocket.net began with an 18-year career in the hosting industry, which gave him a deep understanding of the market. While working on numerous SaaS projects and at various hosting companies, he identified a recurring issue: the lack of a truly integrated, fast, and secure hosting solution for WordPress sites. This insight, combined with his experience at StackPath, where he observed challenges in CDN integration and optimization, sparked the idea for Rocket.net.

Before pursuing this venture, Ben engaged in extensive competitive analysis, contrasting existing WordPress hosting solutions with his vision for a platform that offered unique integration with an Enterprise CDN and Web Application Firewall. This laid the groundwork for Rocket.net's foundation, as he aimed to address unmet needs in the hosting ecosystem with an edge-first approach. His industry connections, including with Cloudflare, facilitated the creation of a scalable and efficient hosting platform.

Ben's process was iterative; he constantly sought feedback from potential users and industry peers to refine Rocket.net's value proposition. He chose to tackle obstacles head-on, such as funding and technical challenges, by fostering partnerships and leveraging existing technologies creatively. This approach, along with a customer-centric philosophy, became central to Rocket.net's identity, guiding its development and reinforcing the belief in solving real-world problems effectively.

How did Ben build the initial version of Rocket Net?

Rocket.net was built by integrating an innovative tech stack that combined existing technologies with proprietary enhancements to create a unique platform in the crowded WordPress hosting space. From the onset, the founders focused on leveraging Cloudflare Enterprise for its CDN and Web Application Firewall capabilities to provide unparalleled speed and security. The initial development centered around creating a simple, fast, and secure solution that didn't require complex changes from users, using this integration to cover over 270 global locations. Within 72 days, the team had built their minimum viable product (MVP), a testament to their agile and focused approach. Key challenges involved crafting a seamless user experience and ensuring robustness without relying heavily on traditional public cloud services. These efforts culminated in a platform that only allows around 8-10% of traffic to hit the server directly, demonstrating the efficiency and efficacy of their architecture.

What were the initial startup costs for Rocket Net?

Domain Name: Rocket.net purchased their domain name for $50,000 when they were only at $10,000 ARR.

What was the growth strategy for Rocket Net and how did they scale?

Word-of-Mouth and Organic Growth

Rocket.net experienced significant growth largely due to word-of-mouth marketing, which played a crucial role in their strategy. This approach was supported by Rocket.net's commitment to high-quality customer service, which resulted in positive customer experiences that naturally led to recommendations. The organic growth they achieved was substantial enough that they didn't rely heavily on paid advertising, which is unusual for many tech startups.

Why it worked: The strength of their word-of-mouth marketing lay in the satisfaction and success of their customers, which was facilitated by Rocket.net’s exceptional customer support. Their hands-on approach and commitment to resolving customer challenges efficiently made clients more likely to recommend Rocket.net to others, creating a ripple effect that attracted new users without substantial advertising expenses.

Partnerships and Affiliates

Rocket.net has strategically leveraged partnerships and affiliate marketing as part of their growth strategy. They developed close relationships with various influencers and notable figures in relevant online communities, offering them their platform to test and review. This helped in driving traffic and building credibility amongst potential customers. Additionally, they enforced a flat commission structure for affiliates to maintain simplicity and fairness, which encouraged broader participation.

Why it worked: The affiliate program capitalized on relationships with key influencers, thereby leveraging their reach to access new audiences. This strategy expanded Rocket.net’s visibility in relevant circles and bolstered their reputation, leading to increased interest and trust in their offerings. The simplicity of their affiliate commission model made it attractive and easy for affiliates to promote their services.

Involvement in Community and Events

Rocket.net's presence in the WordPress community and sponsorship of events like WordCamps played a substantial role in their growth. By sponsoring and attending WordPress community events, Rocket.net not only increased their visibility but also actively supported a community where many of their potential customers are engaged.

Why it worked: This involvement demonstrated Rocket.net's commitment to the WordPress ecosystem, fostering goodwill and building credibility within the community. This strategic engagement not only solidified existing customer relationships but also attracted new customers who value community involvement and industry support.

Investing in Customer Experience

A critical aspect of Rocket.net’s growth strategy has been their investment in customer experience. They maintained a rapid response time in customer support interactions, which fostered customer satisfaction and loyalty. This focus on customer support and experience directly contributed to an impressive customer satisfaction rate, which translated into positive online reviews and testimonials.

Why it worked: Prioritizing customer service helped Rocket.net build a robust brand image as a reliable and customer-focused company. Happy customers are more likely to become repeat customers and act as brand ambassadors, spreading the word about their positive experiences. This strategy of investing in customer experience ensured customer retention and conversion of new leads with lower churn rates.

What's the pricing strategy for Rocket Net?

Rocket.net employs a tiered pricing strategy with plans starting at $30/month for their all-in-one managed WordPress hosting, including a free 30-day trial, leveraging their high-performance infrastructure and Cloudflare Enterprise integration for added value.

What were the biggest lessons learned from building Rocket Net?

Prioritize Customer Success: Rocket.net thrived by focusing intensely on customer support, achieving a 97% satisfaction rate with a rapid response time of less than a minute. This dedication to understanding and meeting customer needs drove organic growth and loyalty.
Innovate and Differentiate: By integrating Cloudflare Enterprise from the start, Rocket.net provided an edge-focused content delivery platform. This innovation set them apart from competitors, showcasing the importance of offering unique solutions in a crowded market.
Bootstrap Wisely: Rocket.net grew from zero to $5 million ARR by leveraging strategic cost-saving partnerships and focusing on organic growth channels like word-of-mouth and community involvement. This approach shows the power of smart resource management and organic growth in the absence of large marketing budgets.
Selective Scaling: Instead of rapid expansion, Rocket.net meticulously scaled, adding only necessary team members and investing in automation. This disciplined approach ensured operational efficiency and maintained high service standards without overwhelming the team.
Invest in Your Team: Rocket.net's success is also attributed to deeply valuing its team, offering support beyond professional needs, and fostering a culture where everyone is committed to customer success. This approach highlights how cultivating a dedicated team can significantly impact a company's growth trajectory.

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