Reditus

How Joran Hofman Built Reditus from Idea to a $44.4K Business

February 28th, 2025

Founded By

Joran Hofman

Monthly Revenue

$3.7K

Founders

Profitable

Yes

Year Started

2021

Customer

B2B

Founded By
Joran Hofman: Monthly Revenue
$3.7K

Founders
1: Profitable
Yes

Year Started
2021: Customer
B2B

Who is Joran Hofman?

Joran Hofman, founder of Reditus, hails from a small village in the Netherlands and developed his entrepreneurial spirit through experiences in Amsterdam and Australia. With a background in sports marketing, he previously worked in customer success before creating Reditus to address gaps he found in affiliate marketing solutions for SaaS companies.

What problem does Reditus solve?

Reditus simplifies finding and managing affiliate partnerships for SaaS companies, helping them grow without upfront costs by connecting them with marketers who already have a relevant audience.

Reditus

How did Joran come up with the idea for Reditus?

Raised in a small Dutch village, Joran Hofman gained a deep sense of community but always felt a pull to explore beyond. His journey took him to Amsterdam and later to Australia, where he was exposed to diverse business practices during an internship. Here, he discovered firsthand the challenges and opportunities of affiliate marketing, especially within affiliate management solutions. This experience became the seed for Reditus.

Driven by frustration over the lack of effective tools while he dabbled in affiliate marketing, Joran initially started a site listing B2B marketing tools, drawing thousands of monthly visitors but with limited financial return. Instead of giving up, he saw a gap in the market—a chance to create something for SaaS companies struggling with affiliate programs. Before fully committing, Joran gathered insights by exploring existing programs, validating the need for a solution tailored to SaaS.

Through iterative feedback and community support, he refined his idea of Reditus, focusing on simplifying the setup and management of affiliate programs for SaaS companies. This approach was deeply rooted in his ethos of mutual benefit and community support, as he recognized the importance of serving an underserviced niche with value-based solutions. Joran's journey revealed that understanding the gaps in existing solutions and using personal experiences can be powerful catalysts in forming viable business ideas.

How did Joran Hofman build the initial version of Reditus?

Joran Hofman founded Reditus in 2021, creating a platform to bridge B2B software companies with affiliate marketers. The initial development involved setting up a two-sided marketplace that matches SaaS companies with suitable affiliates. Hofman leveraged his frustrations with existing tools to design a more streamlined system, ultimately listing over 1,000 affiliates and 70 programs in its marketplace. The process involved building a value-driven platform focusing on mutual benefits, which inherently influenced the pricing strategy by tying it to the revenue generated for users. Hofman’s journey was marked by tackling early challenges in affiliate marketing experiences and iterating on a solution that emphasized user-centric design and community support, taking longer than anticipated but paving the way for long-term growth.

What was the growth strategy for Reditus and how did they scale?

Affiliate Marketing

Reditus focused on creating a two-sided marketplace that connects B2B SaaS companies with affiliate marketers. By doing this, they enabled SaaS companies to launch affiliate programs without establishing the network from scratch. This approach leverages affiliates with existing audiences in specific niches, making it a cost-effective and performance-based marketing strategy.

Why it worked: Affiliate marketing lets Reditus and its clients pay for actual conversions rather than traffic, lowering upfront costs and ensuring a higher return on investment. Affiliates have built trust with their audience, making their recommendations more likely to lead to sales, which aligns perfectly with SaaS companies looking for qualified leads.

SEO

Joran Hofman, the founder, initially grew a website to 30,000 organic visitors per month, capturing an audience interested in B2B marketing and sales products. This experience in SEO likely informed the growth tactics for Reditus, emphasizing content that attracts organic traffic.

Why it worked: SEO targets users actively searching for solutions, allowing Reditus to capture high-intent visitors who are more likely to convert. By focusing on B2B niches, they effectively positioned themselves to attract and engage users with specific needs, enhancing the potential for conversions and partnerships within the marketplace.

Podcast and Content Marketing

Reditus also uses content marketing through podcasts like "Grow Your B2B SaaS" to share insights and personal experiences. This not only helps spread awareness about their services but also builds trust and authority within the B2B SaaS community.

Why it worked: Podcasts offer an engaging format to connect with an audience, provide value, and build a brand personality. Joran’s strategy of sharing lessons builds credibility and opens up networking opportunities, fostering a community around Reditus that facilitates organic growth and partnership opportunities.

What's the pricing strategy for Reditus?

Reditus employs a freemium model, allowing SaaS companies to set up affiliate programs for free, charging fees based on the revenue generated through the platform, ensuring pricing aligns with customer success.

What were the biggest lessons learned from building Reditus?

Adapt and Pivot: Joran discovered the limitations of existing affiliate management tools and pivoted by creating Reditus to solve the problem himself, illustrating the importance of adapting and responding to gaps in the market.
Long-Term Value Over Quick Gains: Reditus emphasizes building long-term value by creating a user-centric platform and fostering genuine connections, rather than chasing quick profits. This strategy aims for sustainable growth and trust with their user base.
Leverage Networks: By utilizing existing networks and the marketplace model, Reditus enables SaaS companies to connect with affiliates more efficiently, demonstrating the power of networking in business growth.
Embrace Global Opportunities: Joran's experiences abroad taught him to embrace global business practices and adapt to new environments, underlining the importance of being open to international opportunities and learning from diverse experiences.
Persistence and Patience: Building Reditus taught Joran the value of patience, as growth and success often take longer to materialize than expected. This lesson highlights the necessity of perseverance in entrepreneurship.

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