QUITTR

How a 19-Year-Old Grew a Porn-Quitting App to $50K/Month

December 18th, 2024

Founded By

Alex Slater

Monthly Revenue

$50K

Founders

Profitable

Yes

Year Started

2023

Customer

B2C

Founded By
Alex Slater: Monthly Revenue
$50K

Founders
2: Profitable
Yes

Year Started
2023: Customer
B2C

Who is Alex Slater?

Alex Slater is a 19-year-old entrepreneur from London, now based in San Francisco, who self-taught coding at 17 and has since become a co-founder of QUITTR, focusing on innovative consumer apps.

What problem does QUITTR solve?

QUITTR helps people struggling with porn addiction by providing a supportive, tools-based app that focuses on breaking unhealthy habits, restoring self-control, and improving mental well-being.

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How did Alex come up with the idea for QUITTR?

Growing up in the tech-savvy city of London, the passionate teenager behind QUITTR taught himself to code and was always eager to create and innovate. He noticed how porn addiction was a common yet less talked about issue among many men, which fueled his determination to develop a solution that could address this, utilizing his tech skills.

His idea was further validated by reading user discussions and feedback on Reddit. Men were discussing their struggles with quitting porn, and he saw an opportunity to make a real and positive impact. This insight prompted him to build an app backed by neuroscience principles, aiming to help people change their relationship with pornography.

Initially, his challenge was building a comprehensive tool that users would find genuinely helpful. This led to a development focused on combining an evidence-based program with a supportive community to reinforce positive habits. The young founder learned quickly that the right balance of content and technology was crucial for successfully helping users see the tangible benefits of the app.

How did Alex Slater build the initial version of QUITTR?

Alex Slater, the founder of QUITTR, built the app using a robust tech stack centered on Swift UI, primarily designed for iOS, acknowledging that prioritizing the Apple platform would yield higher revenue than Android, which is often less lucrative. The product development process was accelerated significantly by leveraging AI tools, which enabled rapid prototyping and iteration.

Slater reportedly constructed most of QUITTR's complex features, such as the community functionalities, with the assistance of AI, allowing for efficient code development without requiring extensive manual effort.

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The initial version of QUITTR was developed in a matter of days, a testament to Slater's background in coding and his strategic use of artificial intelligence. Despite the rapid deployment, the development journey wasn't without its challenges, particularly in implementing a reliable content-blocking system across platforms, which continues to be refined.

What was the growth strategy for QUITTR and how did they scale?

Influencer Marketing

QUITTR significantly leveraged influencer marketing to grow its user base. By partnering with creators and influencers who could resonate with their target audience, they managed to expand their reach effectively. The company paid influencers a retainer fee, creating a structured agreement where influencers would generate a certain number of videos monthly. This approach ensured consistent promotion while allowing influencers the creative freedom needed to engage their audiences authentically.

Why it worked: The success mainly stemmed from focusing on influencers whose audiences matched QUITTR's target demographics, like young men seeking self-improvement solutions. Engaged, niche audiences are more likely to translate into conversions, so choosing creators with close-knit communities rather than high follower counts ensured higher effectiveness.

Community Engagement

Creating and nurturing a supportive community was another key acquisition channel for QUITTR. They used platforms like forums and chat groups to create spaces where users could share experiences, offer support, and engage in healthy challenges. This not only attracted new users but also helped retain existing ones, as users found value in the constant social support and motivation available in these communities.

Why it worked: A community offers a sense of belonging, which is crucial for users dealing with addiction. This emotional support promotes user retention, as people often stay where they feel understood and supported. It builds a persistent value around the app beyond just its features, encouraging continued engagement and subscription renewals.

Subscription Model with Email Campaigns

QUITTR utilized a subscription model without free trials, incentivizing users to commit financially upfront. This was complemented by email marketing efforts targeted at users who didn't initially convert. By sending follow-up emails with offers or additional information, they nurtured leads who needed more time to decide.

Why it worked: Direct monetization ensures that users are invested from the start, leading to higher retention and engagement rates compared to free models. Emails provide a direct line of communication for capturing and converting undecided users and turning them into paying customers. This strategy helps in maximizing the value of every app download.

What's the pricing strategy for QUITTR?

QUITTR monetizes through a subscription model, charging $6.99 weekly or $29.99 annually, with no free trials to ensure user commitment and high engagement.

What were the biggest lessons learned from building QUITTR?

Embrace Direct Payment Models: QUITTR found that not offering free trials initially helped with user commitment and retention. When people pay upfront, they tend to be more engaged, ensuring user investment in the app's success.
Strategic Influencer Marketing: Leveraging influencers with a consistent and engaged following proved crucial. QUITTR prioritized partnerships that aligned well with their audience, ensuring higher conversion rates.
Optimize Pricing Strategy: The app experimented with various pricing models, emphasizing the importance of adjusting prices to encourage initial user sign-up while maximizing revenue through strategic pricing plans.
Leverage Community for Retention: Building a strong community aspect within the app bolstered user retention. Users found value in shared experiences and support, which enhanced their long-term commitment.
Iterate Based on User Feedback: QUITTR continuously adapted its features, like content blocking and community engagement, in response to user behavior, revealing the importance of being nimble and responsive to user needs.

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