ProductLogz

How Priyanka Prasad Grew Product Management Tool to $7K MRR

January 10th, 2025

Founded By

Priyanka Prasad

Monthly Revenue

$7K

Founders

Employees

5 (est.)

Profitable

Yes

Year Started

2024

Customer

B2B & B2C

Founded By
Priyanka Prasad: Monthly Revenue
$7K: Founders
2

Employees
5 (est.): Profitable
Yes: Year Started
2024

Customer
B2B & B2C

Who is Priyanka Prasad?

Priyanka Prasad, founder of ProductLogz, hails from Bengaluru and transitioned from a career as a legal associate after studying at National Law University to become a product and program manager, gaining over 10 years of experience in product and customer success management.

What problem does ProductLogz solve?

ProductLogz helps customers untangle the chaos of overwhelming feedback and transform it into clear, actionable insights, making product development smoother and faster.

ProductLogz

Founder-Market Fit

Skills

What skills did Priyanka Prasad have that led to their success?

No Code

How did Priyanka come up with the idea for ProductLogz?

Priyanka and her co-founder started with a simple idea for ProductLogz: collect user feedback to guide what they build. Initially, they struggled because they didn't have customers to provide feedback, which led them to realize the real issue at hand. Many product teams were overwhelmed by an influx of feedback from various sources and needed help organizing it effectively. This insight shifted their focus from merely collecting feedback to managing it, and they revamped their offering to include organized feedback boards where users could interact by commenting and upvoting.

The founders engaged in research to validate this need and observed similar successful models in companies like Notion and Figma, where community-driven feedback informed development. They leveraged early customer insights to refine their tool, ensuring it was a practical solution for managing feedback, creating roadmaps, and making announcements. Facing challenges in the crowded feedback management space, they continually adapted their positioning based on where market demand was strongest. The process taught them the importance of remaining flexible and being receptive to user input to guide product innovation.

How did Priyanka Prasad build the initial version of ProductLogz?

ProductLogz began its development journey through a community-driven process, where the team prioritized user feedback from early adopters to guide their build. Initially, they created a simple survey tool to measure NPS and CSAT ratings. However, they quickly pivoted to develop a more comprehensive feedback management platform that includes community-style feedback boards and roadmaps, based on user needs. Building the first version was challenging due to the competitive landscape, but their small team of five, including two designers and interns, played a vital role in iterating the product. They utilized tools like MailerLite for email marketing, SendGrid for notifications, and Webflow for their website, while ensuring the platform addressed key pain points experienced by product managers, all within about a year from the inception of the idea.

What was the growth strategy for ProductLogz and how did they scale?

Community-Driven Development

ProductLogz focused heavily on community-driven development. They engaged users directly in the product development process by collecting and organizing feedback through a community-style board. Users could suggest new features, vote on them, and see the roadmap for product updates.

Why it worked: This approach not only helped in shaping the product according to real user needs but also increased user engagement and created a sense of ownership among customers. By letting users have a say in development, ProductLogz boosted customer satisfaction and loyalty, making their product increasingly useful and valued.

AppSumo & Directories

ProductLogz leveraged platforms like AppSumo and BetaList to acquire their first customers. These platforms are common venues for tech products to gain initial user interest, providing exposure to a wide audience looking for new and innovative tools.

Why it worked: By launching on these platforms, ProductLogz quickly scaled their user base, acquiring free and paying customers who were eager to try out new solutions at discounted rates. This helped them gain visibility and early adopters.

SEO and Organic Search

They focused on SEO to drive organic traffic to their website. Utilizing keywords relevant to product management and user feedback management helped them capture the interest of those actively searching for such tools.

Why it worked: SEO is a cost-effective long-term strategy. ProductLogz’s dedication to optimizing their site content for search engines enabled them to attract a steady flow of monthly visitors. This provided a consistent source of potential customers interested in feedback management tools.

ProductLogz found success by posting about their product on community forums like Reddit and Facebook, engaging with users, and answering questions related to product management challenges.

Why it worked: Engaging in communities allowed them to connect directly with their target audience, showcasing the value of their product in addressing specific challenges. By focusing on these platforms, they were able to build awareness and establish authority in product feedback management, leading to increased traffic and customer sign-ups.

What's the pricing strategy for ProductLogz?

ProductLogz offers a freemium model with a tiered subscription, starting at $19 per month for basic features and expanding up to $79 per month for advanced functionality, catering to different levels of feedback management needs.

ProductLogz Pricing

What were the biggest lessons learned from building ProductLogz?

Embrace Feedback: ProductLogz learned that collecting feedback is key to growth. They pivoted to focus on managing this feedback effectively, showing the importance of listening to users.
Adapt to Market Needs: Initially, the product didn't resonate, but recognizing the demand for organized feedback management helped them adjust their approach, highlighting the value of flexibility.
Leverage Community Power: Like Notion and Figma, ProductLogz used community-driven development to engage users, proving that involving people in the process can lead to successful product evolution.
Simple Solutions Win: They discovered many teams struggle with feedback overload. Offering tools to streamline this prevents resource drain and keeps teams focused on meaningful progress.
Iterate Quickly: By starting small and iterating based on user input, they demonstrated that testing ideas and refining them leads to a product that better fits market needs.

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