PixelBull

How Eddie Deva’s PixelBull Achieved Six-Figure Success By Serving Locals

February 4th, 2025

Founded By

Eddie Deva

Monthly Revenue

$83.3K

Founders

Employees

8 (est.)

Profitable

Yes

Year Started

2020

Customer

B2B

Founded By
Eddie Deva: Monthly Revenue
$83.3K: Founders
1

Employees
8 (est.): Profitable
Yes: Year Started
2020

Customer
B2B

Who is Eddie Deva?

Eddie Deva, originally from Kosovo, founded PixelBull after spending eight years in design and marketing roles; he has a background in launching startups, previously creating a GrubHub competitor during university.

What problem does PixelBull solve?

PixelBull helps small Albanian businesses in New York build a strong online presence with affordable web design and marketing, making them more competitive and visible.

Pixelbull Homepage

How did Eddie come up with the idea for PixelBull?

Eddie wanted to help small Albanian businesses in New York who couldn't afford big design agencies. Watching his family's journey from Kosovo to New York, where they started from scratch and succeeded, Eddie learned the value of community connections and personalized service. While working at other companies, he noticed many local businesses struggled with design and online presence, sparking the idea for PixelBull.

Before jumping in, Eddie leveraged his professional experience and community insights to ensure his idea catered to this specific clientele's needs. He promoted affordable, subscription-based design services to keep costs predictable for his clients. By understanding the local market and listening to initial feedback, he refined his offerings to ensure they aligned with what these businesses were looking for.

How did Eddie Deva build the initial version of PixelBull?

Eddie Deva built the initial version of PixelBull by leveraging his experience in design and marketing, along with a cost-effective approach that involved contracting a designer based in Kosovo. This setup allowed Eddie to offer a 24-hour service model, where he managed work during U.S. business hours, while his international designer worked during local hours. The first version of PixelBull focused on redesigning websites and creating business cards, initially priced at $1,500 per project, which allowed Eddie to generate immediate revenue and iterate quickly based on client feedback. As his client base grew, Eddie introduced a subscription model for unlimited design tweaks, a system that enabled better control over project throughput and customer pricing. This development phase was challenging but well-executed, thanks in part to Eddie's background in startup operations and his ability to learn from past entrepreneurial setbacks.

What was the growth strategy for PixelBull and how did they scale?

Referrals and Networking

PixelBull's growth primarily stemmed from referrals and Eddie's networking within the Albanian community in New York. Eddie's initial client base was local Albanian businesses looking for affordable design services. As they experienced satisfactory results, these clients referred other businesses to PixelBull, helping to expand their clientele to include lawyers and real estate firms.

Why it worked: Eddie's deep understanding of the community and their trust in him facilitated organic word-of-mouth promotion. Personal relationships were pivotal, as they encouraged more referrals and expanded his client base beyond the Albanian community.

Unique Gifting Strategy

Instead of relying on traditional advertising methods like SEO or Facebook ads, Eddie utilized a creative approach by sending personalized gifts to potential clients. This tactic proved more effective than offering free design samples, which often went unappreciated.

Why it worked: Sending personalized items showed Eddie’s attentiveness to the client’s interests, as reflected in their social media activities. This thoughtful gesture not only caught the recipient's attention but also often led to engagements that free samples could not, leveraging the personal touch to make a lasting impression and foster business relationships.

Subscription-Based Model

PixelBull enhanced its service offerings by implementing a subscription model. This allowed clients to pay a monthly fee for ongoing design services, leading to steady and predictable revenue streams for PixelBull.

Why it worked: The subscription model offered clients flexibility and predictability with design work, accommodating their need for multiple projects at an efficient cost. This model’s scalability helped PixelBull handle increased demand without overextending its resources, aligning clients’ expectations with service capacity.

Cold Outreach and Mentorship

Eddie supplemented his growth strategy with cold outreach and mentorship through platforms like GrowthMentor. This not only helped him learn effective SEO and cold outreach strategies but also connect with enterprise clients by adopting new insights and methodologies from industry mentors.

Why it worked: Engaging with mentors provided Eddie fresh perspectives and guidance, helping him refine growth strategies that complemented his existing network-driven approach. Cold outreach enhanced PixelBull’s reach, while mentorship accelerated learning and implementation of effective growth practices.

What's the pricing strategy for PixelBull?

PixelBull charges a flat $1,500 for a website redesign and offers an $800 retainer for additional services, transitioning to a subscription model for ongoing design needs.

Pixelbull Pricing

What were the biggest lessons learned from building PixelBull?

Leverage Community Ties: Eddie Deva built PixelBull by tapping into the Albanian community in New York, showing that leveraging connections within your community can provide a strong foundation for business growth.
Adapt and Innovate: PixelBull transitioned to a subscription model, offering unlimited design tweaks to adapt to client needs. It's crucial to evolve based on customer demands and market trends.
Effective Hiring Practices: Hiring can be daunting, but Eddie implemented a system to test potential employees over a week, ensuring only the best fit join the team.
Creative Marketing Tactics: Instead of traditional marketing, PixelBull uses personalized gifts to entice potential clients, proving that unconventional methods can sometimes be more effective.
Use Mentorship for Growth: Leveraging mentorship platforms like GrowthMentor allowed Eddie to access expert advice and different perspectives, highlighting the importance of mentorship in overcoming growth challenges.

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