Passive Income Ideas For Estheticians [2024]
Interested in earning passive income as a Esthetician in 2024?
We put together a few of the best passive income ideas you can start as a Esthetician today. These will help you increase your quality of life by bringing in more income for yourself or your business.
For each income idea, we’ll show you real-world examples, revenue expectations for each idea, plus some things you might need to know before you start your passive income journey as a Esthetician.
Here's the full list:
1. Make passive income with a YouTube channel ($72.1K/month)
If you have a knack for creating videos, starting a YouTube channel could be a great way to earn extra income as an esthetician. You could create content like skincare tutorials, product reviews, and tips for various skin types, sharing your professional insights with a broader audience.
By regularly posting helpful, engaging videos, you could build a loyal following. This audience could then translate into revenue through ads, sponsorships, and potentially selling your own merchandise. While it requires consistent effort and quality content, the financial rewards and the opportunity to share your expertise make it a promising venture.
How much you can make: $2,000 — $333,333/month
How much does it cost to start: $5,250 (?)
How long does it take to build: 30 days (?)
This case study follows the journey of a young entrepreneur from Nigeria who started a profitable blog generating a monthly revenue of $1,500+ through sales of advertising space, sponsored posts, and information products, and shares his strategies for success including a Twitter growth challenge and guest post pitches.
2. Make passive income with an online course sales business ($85K/month)
As an esthetician, you could supplement your income by creating and selling online courses based on your expertise. This could range from teaching skincare routines and facial techniques to offering advice on running a successful esthetics business. With the e-learning market projected to be worth over $645 billion in the coming years, this represents a lucrative opportunity.
Creating an online course allows you to share your passion and skills with a broader audience. All you need is to identify your target audience, develop engaging content, and choose a compatible online learning platform to sell your courses. This way, you could earn passive income while helping others achieve better skin health and beauty.
How much you can make: $100 — $300,000/month
How much does it cost to start: $2,000 (?)
How long does it take to build: 180 days (?)
A multipreneur shares how she built a successful print on demand side hustle, generating $120,000 per year through multiple brands spread over various platforms.
3. Make passive income with a niche blog ($31.5K/month)
Starting a niche blog could be a fantastic way for you to supplement your income and share your expertise as an esthetician. You could focus on specialized skin care routines, product reviews, or tips for addressing common skin concerns. This would not only allow you to build a loyal online community but also create the opportunity to earn through affiliate marketing by recommending products that you already use in your practice.
Additionally, your blog could feature how-to guides, video tutorials, and case studies to help your readers address their specific skin care needs. You could collaborate with skin care brands for sponsored posts and even expand your presence by speaking at beauty events or hosting webinars. By regularly posting engaging and informative content, you could attract more followers and even drive more clients to your esthetician business.
How much you can make: $100 — $650,000/month
How much does it cost to start: $650 (?)
How long does it take to build: 60 days (?)
Starter Story grew to 1.4 million monthly visitors and millions in annual revenue by sharing the stories of entrepreneurs. Pat breaks down the early days and how he grew the business into something that changed his life.
4. Make passive income with a subscription box business ($97.9K/month)
As an esthetician, you could leverage your expertise by starting a subscription box business, offering skincare products tailored to unique skin types and concerns. This allows you to share your knowledge and favorite products with clients on a monthly basis, creating a steady stream of income while also helping your clients maintain their skincare routines.
You could curate boxes filled with exclusive, high-quality products tailored to different skincare needs, from anti-aging to acne treatment. Offering these specialized boxes not only adds value to your customer service but also helps you build a loyal clientele who look forward to receiving professional-grade products regularly. By focusing on niche markets and maintaining strong relationships with suppliers and fulfillment companies, you could create a profitable and sustainable business.
How much you can make: $400 — $400,000/month
How much does it cost to start: $210 (?)
How long does it take to build: 180 days (?)
Vowed Box Co. is a line of curated, quirky gift boxes with non-traditional brides in mind, offering four different products that have helped the business become profitable most months since its launch in 2018, with a monthly income of roughly $600.
5. Make passive income with an affiliate marketing business ($77.5K/month)
If you are an esthetician looking to boost your income, starting an affiliate marketing business could be an ideal side hustle. As an esthetician, you already have a deep understanding of skincare products and treatments. By partnering with brands you trust and promoting their products, you could earn a commission for each sale made through your referral.
You could leverage your existing client relationships and social media presence to recommend products you truly believe in. This not only provides value to your clients but also creates a source of passive income for you. Start by researching and partnering with reputable brands that align with the skincare and beauty treatments you offer.
How much you can make: $500 — $773,000/month
How much does it cost to start: $700 (?)
How long does it take to build: 60 days (?)
This case study explores how Spencer Mecham founded Buildapreneur, an affiliate marketing business, and has made over half a million dollars in profit with no employees, relying solely on content marketing through platforms like Facebook, YouTube, and TikTok.
6. Make passive income with a social media automation business ($139K/month)
As an esthetician, you could leverage your experience in the beauty industry to start a social media automation business catered to similar professionals or beauty brands. By managing multiple social media accounts with the help of automation tools, you could help your clients schedule posts, engage with their audience, and analyze performance effortlessly. This service would save beauty professionals valuable time, allowing them to focus more on their core services while still maintaining a strong online presence.
The demand for consistent and strategic social media engagement is on the rise, making this an opportune time to dive into this business. With some basic tech skills and a good understanding of social media trends, you could offer indispensable services that can drive real growth for your clients. This not only diversifies your income but also taps into the growing digital marketing field.
How much you can make: $4,000 — $400,000/month
How long does it take to build: 50 days (?)
MeetEdgar, a bootstrapped social media automation tool founded in 2014 by Laura Roeder, has grown to $4 million in annual recurring revenue and more than 5,000 customers, with a team size of two dozen, achieved through content marketing, social media marketing, and organic search.
7. Make passive income with a podcast ($97.9K/month)
Starting a podcast could be a great way to supplement your income as an esthetician. You could share your expertise on skincare, beauty treatments, and industry trends, which might attract listeners who are interested in these topics. By discussing common skin issues, beauty tips, or interviewing fellow professionals, you could build a loyal audience.
As your podcast grows, you could explore opportunities to monetize it. This might include sponsorships, advertisements, or even promoting your own services and products. With basic recording equipment and some time to produce content, this is a budget-friendly way to potentially start earning passive income.
How much you can make: $400 — $1,020,000/month
How much does it cost to start: $2,000 (?)
How long does it take to build: 60 days (?)
Time commitment per week: Min. 2 hours/week
A successful podcast production company that grew from one client making $15/hour to a team of 10 contractors producing over 30 shows per week with revenue of over $10k/mo, primarily through referrals and with a focus on providing high personal touch and being picky about working only with clients who are a good fit.
8. Print on demand business ($411K/month)
As an esthetician, you could use your creativity and knowledge of beauty trends to start a print-on-demand business. You could design custom apparel, home goods, or phone cases featuring aesthetic-themed artwork, motivational quotes, or skincare tips. With no need to hold inventory, you would only pay for products as orders come in, making it a low-risk venture.
Platforms like Amazon, eBay, and Etsy could serve as your virtual storefronts, helping you reach customers from all over the world. This business model allows you to supplement your income by leveraging your expertise in a way that is scalable and flexible. All you need is a little time to create your designs, and you could start earning passive income while continuing to focus on your esthetician career.
How much you can make: $200 — $3,000,000/month
How long does it take to build: 30 days (?)
Time commitment per week: Min. 5 hours/week
Founder Roy Kirchner shares how he started an eCommerce business specializing in 3D printing with an initial investment of $65,000, which now averages monthly gross sales of $330,000 and has partnered with international manufacturers and local businesses while offering technical support and education.
9. Make passive income with a dropshipping business ($414K/month)
As an esthetician, starting a dropshipping business could provide an excellent way to supplement your income by leveraging your knowledge of beauty and skincare products. Imagine setting up an online store focused on skincare tools, beauty accessories, or organic skincare products. You wouldn't need to hold inventory; instead, when a customer places an order, the products are shipped directly from your supplier to your customer.
This setup allows you to recommend products you believe in and use daily, tapping into your expertise to help grow your business. All you need is a bit of time to manage your online store and focus on marketing to attract more customers. By carefully managing your expenses and keeping an eye on profit margins, you could turn this side hustle into a profitable passive income stream.
How much you can make: $6,000 — $3,000,000/month
How much does it cost to start: $8,500 (?)
How long does it take to build: 90 days (?)
Time commitment per week: Min. 10 hours/week
Entrepreneur Kamil Sattar has developed multiple six-figure drop shipping businesses, and his company, e-commerce mentoring, specializes in helping others create their own successful companies, with favorite platforms including using Shopify and apps such as Loox reviews and SMSBump.
10. Make passive income with a stock photography business ($14.6K/month)
As an esthetician, you have a unique eye for beauty and detail, which makes starting a stock photography business a natural fit. You could capture images related to skincare, wellness, or beauty treatments and sell them to businesses for use in their marketing materials. Your stock photos could be especially appealing to spas, beauty blogs, and wellness websites that need professional, high-quality visuals.
To get started, you could invest in a good camera and learn basic photography skills. Building an online portfolio of your best shots will allow you to reach potential buyers and earn passive income from your photos. With time and effort, your stock photography business could become a profitable side hustle, supplementing your income as a skilled esthetician.
How much you can make: $1,200 — $45,000/month
How much does it cost to start: $3,500 (?)
How long does it take to build: 60 days (?)
Pro Photo Studio founder Tsour Lee Adato shares how she turned a $5k investment into a business that services over 500 clients annually and makes approximately $350k per year with plans to expand and become a 7-figure business while offering advice to fellow entrepreneurs to always be innovating, learning and growing, and not to undervalue themselves.
11. Make passive income with a mobile app ($70.3K/month)
Starting a mobile app could be a great way for you to supplement your income as an esthetician. Imagine creating an app that offers skincare tips, virtual consultations, or personalized product recommendations. Users could even book appointments with you directly through the app, streamlining your scheduling process and attracting new clients.
Another possibility is developing an app that helps users track their skincare routines. By offering subscriptions for premium features, you could earn passive income as the app becomes popular. With the increasing reliance on smartphones for all sorts of daily tasks, this could be a lucrative venture with a broad audience.
How much you can make: $1 — $500,000/month
How long does it take to build: 180 days (?)
BACH, an app that plans and books bachelorette parties, has grown from $0 to >$1M net revenue run rate in less than 6 months, gained over 100,000 users in their first 60 days, and has over 40,000 parties using the app this month.
12. Make passive income with a health and wellness app ($108K/month)
Starting a health and wellness app could make perfect sense for an esthetician looking to generate passive income. You already possess a deep understanding of skincare and wellness, which you could leverage to offer personalized routines and advice to a broader audience. Imagine an app where users get expert skincare tips, recommended products, and routines geared toward maintaining healthy, radiant skin.
In addition, your app could offer a range of other wellness tips that align with your esthetician expertise, such as guided relaxation techniques and nutritional advice for better skin health. Users could track their progress, set reminders for their skincare routines, and even benefit from scheduled yoga practices to enhance overall well-being. This would not only create a new income stream for you but also extend your professional influence beyond the treatment room.
Creating this app would involve some upfront work like market research and collaborating with other health experts, but it offers significant potential to impact lives while growing a solid passive income stream. If you have a passion for health and technology, this could be an exciting and fulfilling entrepreneurial journey for you.
How much you can make: $600 — $300,000/month
How long does it take to build: 200 days (?)
Founder and CEO of SelfDecode, Joe Cohen, explains how his company helps people discover personalized diet, supplement, and lifestyle recommendations based on DNA and lab tests; generating about $2.7 million in revenue over the past year and raising $8 million in a crowdfunding campaign, SelfDecode provides personalized health recommendations prioritized on unique genetic variants, marking the future of healthcare.
13. Make passive income with a stock investing business ($30.3K/month)
As an esthetician, you could supplement your income by diving into the world of stock investing. While your primary focus is on enhancing clients' skin and beauty, venturing into stock investing allows you to diversify your income streams. By buying and selling stocks, you could potentially grow your earnings, provided you take the time to understand market trends and make informed decisions.
Starting a stock investing business doesn't mean you need to abandon your current career. Many successful investors start part-time, leveraging educational resources and trading platforms to equip themselves with necessary tools. If you're prepared to continually learn and stay updated with market movements, you could turn a passion for finance into a profitable side business.
How much you can make: $4,000 — $160,000/month
How much does it cost to start: $3,500 (?)
How long does it take to build: 90 days (?)
Ticker Nerd is a monthly subscription service for investors that surfaces and analyzes trending stocks before the hype train arrives, and now has $4.5k in monthly recurring revenue from its newsletter without spending a single dollar on advertising, having validated the business via subreddits and organic Product Hunt launch strategy.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
